What the Icy Hot Advanced Relief Patch TV commercial - Shaq vs Pain is about.

Icy Hot Advanced Relief Patch TV Spot titled 'Shaq vs Pain' is an advertisement campaign that features the former NBA superstar, Shaquille O'Neal. The commercial highlights the pain relief benefits of Icy Hot Advanced Relief Patch, even for individuals with an athletic, active lifestyle like Shaq.

The commercial begins with Shaq standing in front of a screen that shows a picture of his back, highlighting the areas of discomfort he experiences due to back pain. Shaq explains how he has been experiencing back pain for years and how it has impacted his daily life. He then introduces the Icy Hot Advanced Relief Patch, which he claims is the "only patch with advanced relief."

The commercial then shows Shaq sticking the Icy Hot patch on his back and moving around while engaging in his typical athletic activities. He jumps, slams a basketball, even lifts a weight, all while wearing the patch, signifying that it provides the relief he needs to continue with his active lifestyle.

The spot then concludes with Shaq emphasizing that the Icy Hot Advanced Relief Patch provides targeted, long-lasting relief to the specific areas of discomfort and allows him to continue doing what he loves while managing his pain.

Overall, the Icy Hot Advanced Relief Patch TV Spot featuring Shaq is a testament to the effectiveness of the product. By using Shaq, the advertisement appeals to a broad audience, showing that Icy Hot Advanced Relief Patch can be used by individuals of all ages and fitness levels.

Icy Hot Advanced Relief Patch TV commercial - Shaq vs Pain produced for Icy Hot was first shown on television on February 26, 2013.