What kind of company is Valpak?

Overview of Valpak

Valpak is a leader in American household data , direct marketing, and omnichannel media solutions for local and national businesses and brands. They offer a broad range of services to help businesses connect with their target audience and drive sales. Valpak has been in business since 1968 and is headquartered in St. Petersburg, Florida.

Valpak's Services

Valpak's primary service is direct mail advertising. They provide targeted direct mail campaigns to more than 45 million households across the United States. Valpak also provides digital marketing solutions, including web development and search engine optimization services. They offer solutions for franchises, small businesses, and national brands. Valpak tracks all their campaigns, whether it's bar-coding, couponing, or tracking phone calls to make sure clients get the best results.

History of Valpak

Valpak was founded in 1968 by Terry Loebel in St. Petersburg, Florida. The company began as a small startup focused on sending local coupons to consumers through direct mail. Over time, Valpak has evolved to become a leading provider of direct mail and digital marketing solutions. The company was acquired by Cox Target Media in 1991 and has continued to expand its services and reach since then.

Valpak's Impact on Businesses

Many small businesses across the United States have seen success by using Valpak's direct mail campaigns and other marketing solutions. They provide cost-effective ways for small businesses to reach a large audience and drive sales. Valpak's campaigns are targeted, relevant, and data-driven, which can help businesses maximize their return on investment.

In conclusion, Valpak is a well-established company that provides a range of direct mail and digital marketing solutions to help businesses connect with their target audience and drive sales. Their data-driven campaigns have helped many businesses across the United States achieve success.