What kind of company is ILMxLAB?

ILMxLAB is a groundbreaking company that pushes the boundaries of storytelling, technology, and immersive experiences. As a division of Lucasfilm, ILMxLAB combines the expertise of Industrial Light & Magic (ILM) and Skywalker Sound to create unique and captivating experiences for audiences worldwide.

ILMxLAB stands at the forefront of cutting-edge technology, utilizing virtual reality (VR), augmented reality (AR), and mixed reality (MR) to create interactive and immersive narratives. They believe in the power of these platforms to transport audiences to new worlds, enabling them to be an active participant in the story.

With a focus on storytelling, ILMxLAB creates experiences that blur the line between traditional media and interactive entertainment. They have collaborated with some of the most recognizable franchises, including Star Wars, Avengers, and Jurassic World, to bring beloved characters and iconic moments to life.

One of their most notable projects is "Star Wars: Trials on Tatooine." In this immersive VR experience, users become a Padawan, standing face-to-face with the legendary Jedi, wielding a lightsaber and defending against imperial forces. This groundbreaking project showcases ILMxLAB's dedication to pushing the boundaries of technology and storytelling.

ILMxLAB also explores new forms of narrative expression through their real-time rendered experiences. By combining real actors with virtual environments, they create interactive stories that allow users to interact with characters, solve puzzles, and make choices that impact the outcome of the narrative.

Beyond their VR projects, ILMxLAB is also actively involved in the development of location-based experiences, allowing users to step into fully realized worlds and engage with their favorite stories on a whole new level. These experiences, often found at theme parks or special events, transport visitors into a world of magic and adventure.

ILMxLAB's innovative approach to storytelling has garnered them critical acclaim and industry recognition. By combining the art of storytelling with cutting-edge technology, they continue to redefine the way we experience entertainment.

In conclusion, ILMxLAB is a trailblazing company that blends storytelling, technology, and immersive experiences to create unforgettable journeys for audiences. Their commitment to pushing the boundaries of narrative and technology sets them apart as a driving force in the entertainment industry.