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GE Lighting commercials
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What kind of company is GE Lighting?

GE Lighting OverviewGE Lighting is a subsidiary of General Electric Company, one of the largest multinational conglomerates in the world. GE Lighting is primarily focused on designing and manufacturing lighting products and solutions for both residential and commercial applications.

HistoryThe company has a rich history, tracing its roots back to 1878 when Thomas Edison founded the Edison Electric Light Company. In 1906, the company was renamed General Electric and continued to innovate and expand its product line, including its lighting division.

Products and SolutionsGE Lighting offers a wide array of lighting products and solutions, including LED and smart lighting solutions, halogen bulbs, fluorescent bulbs, and incandescent bulbs. The company is also known for its range of commercial lighting products, including solutions for healthcare, hospitality, retail, and industrial applications.

Recent DevelopmentsIn 2020, GE Lighting was acquired by Savant Systems LLC, a smart home technology company. However, the brand name GE Lighting continues to be used for its lighting products.

In recent years, GE Lighting has made headlines for its decision to stop producing compact fluorescent lamps and instead focus on LED and smart lighting solutions. The company is also actively involved in sustainability efforts, with a goal to become carbon neutral by 2030.

ConclusionOverall, GE Lighting remains a recognized leader in the lighting industry, with a long history of innovation and a commitment to sustainability. Its wide range of lighting products and solutions cater to both residential and commercial markets, and the company continues to evolve to stay ahead of changing industry trends.

TV spots

TV commercials GE Lighting

C by GE TV Spot, 'C-ing Is Believing: Tornado in a Tutu' Featuring John Slattery created for GE Lighting
653 May 3, 2019

Title: C-ing Is Believing: Tornado in a Tutu - Unveiling the Quirky World of C by GEIntroduction:In this TV spot, 'C-ing Is Believing: Tornado in a Tutu,' the famous actor John Slattery takes center stage to introduce us to the remarkable world of C by GE. This creative and whimsical commercial aims...

C by GE TV Spot, 'Iron Throne' Featuring John Slattery created for GE Lighting
886 May 3, 2019

Title: C by GE TV Spot, 'Iron Throne' Featuring John SlatteryIntro:In a captivating TV spot titled 'Iron Throne,' C by GE, a leading brand in smart lighting solutions, teamed up with the charismatic actor John Slattery to create a commercial that combines the allure of technology with a touch of whi...

C by GE TV Spot, 'Leave Home With Peace of Mind' Featuring John Slattery created for GE Lighting
749 August 28, 2019

Title: C by GE TV Spot, 'Leave Home With Peace of Mind' Featuring John SlatteryIntroduction:In the fast-paced world we live in, leaving home can sometimes leave us with a sense of worry and uncertainty. However, C by GE, a leading brand in smart home technology, aims to change that. Their latest TV...

C by GE TV Spot, 'Seeing is Believing: Millions of Different Colors' Featuring John Slattery created for GE Lighting
312 November 9, 2019

Title: Seeing is Believing: Millions of Different Colors - C by GE TV Spot (Featuring John Slattery)Introduction:In the bustling world of advertising, captivating TV spots can make a lasting impact on consumers. One such remarkable advertisement that caught everyone's attention was the C by GE TV sp...

GE Lighting C-Series TV Spot, 'The Right Lighting' created for GE Lighting
325 December 8, 2015

In the GE Lighting C-Series TV spot, 'The Right Lighting,' the company showcases their commitment to innovative and high-quality lighting solutions. The ad begins with a woman at a desk, struggling to read a document in what appears to be dim lighting. Suddenly, a bright light shines on the document...

GE Lighting High-Efficiency Bulbs TV Spot, 'Color Non-Lorax' created for GE Lighting
932 September 9, 2012

Title: GE Lighting High-Efficiency Bulbs TV Spot: 'Color Non-Lorax'Introduction:In a world shrouded in darkness, where colors have faded away, GE Lighting presents an awe-inspiring television commercial that showcases their revolutionary High-Efficiency Bulbs. These bulbs not only illuminate spaces...

GE Lighting Reveal Light Bulbs TV Spot, 'Lightspeed' created for GE Lighting
444 September 17, 2013

GE Lighting's Reveal Light Bulbs TV spot, 'Lightspeed' is a visually stunning and compelling advertisement that showcases the exceptional qualities of the Reveal Light Bulbs line. The ad features a woman speeding through her home at lightning-fast speeds while performing various tasks, all the while...

GE Lighting TV Spot, 'Compromise' created for GE Lighting
362 October 13, 2022

Title: GE Lighting TV Spot: 'Compromise'Introduction:In the ever-evolving world of lighting technology, GE Lighting has been an industry leader, continually pushing boundaries and challenging the status quo. Their TV spot titled 'Compromise' is a captivating and thought-provoking commercial that cen...

GE Lighting TV Spot, 'Enhance Your Lighting' Featuring Jeff Goldblum created for GE Lighting
182 October 9, 2014

In the GE Lighting TV Spot titled 'Enhance Your Lighting,' the renowned actor Jeff Goldblum features in a witty and engaging advertisement that showcases how GE Lighting's smart bulbs can enhance your home lighting experience.The ad begins with Jeff Goldblum standing in a living room, holding a smar...

General Electric LED TV Spot, 'Spend a Little to Save Big' created for GE Lighting
778 February 23, 2014

Title: General Electric LED TV Spot, 'Spend a Little to Save Big'Opening Shot:The camera pans across a modern living room, bathed in soft, warm lighting. The focus quickly shifts to a sleek, state-of-the-art General Electric LED TV that sits proudly on a contemporary entertainment unit. Instantly, t...

The Home Depot TV Spot, 'LED Bright Stik' created for GE Lighting
720 September 26, 2015

The Home Depot TV Spot, 'LED Bright Stik' is an advertisement that showcases the benefits of using the LED Bright Stik in your home. The spot is engaging and designed to capture the attention of viewers with its exceptional visual effects and upbeat audio.The ad begins with a shot of a woman reachin...

Actors

Actors who starred in GE Lighting commercials

Becky Yamamoto photo
Chase Edmunds photo
Eric Normington photo
Francesca Lombardo photo
Jeff Goldblum photo
John Slattery photo
Miranda Barraza photo
Tracy Weisert photo
Products

Products Advertised by GE Lighting

Amazon Alexa Alexa
Amazon Echo 3rd Generation Smart Speaker
GE Lighting C by GE App
GE Lighting C by GE C-Start Smart Switch
GE Lighting C by GE Smart Plug
GE Lighting C by GE Tunable White Smart Bulb
GE Lighting C-Life
GE Lighting C-Sleep
GE Lighting Cync Direct Connect Smart Light Strip
GE Lighting Cync Full Color Direct Connect Smart Bulb
GE Lighting Cync Indoor Smart Plug
GE Lighting LED bright stik
GE Lighting LED Bulbs
GE Lighting Link Bulbs
GE Lighting Reveal
Universal Pictures Home Entertainment The Lorax
Wink Wink Hub
Agenices

Agencies worked with GE Lighting

GE Lighting commercials
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15,000 employees and more than 289 offices across 81 countries.One of the key factors behind BBDO's success is its commitment to creating meaningful and impactful advertising campaigns that resonate with consumers. The agency's creative approach is foc...

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