Overview BIC is a leading company in the manufacturing of writing instruments, stationery, and lighters. The company was founded in 1945 by Marcel Bich in Clichy, a suburb of Paris, France.
ProductsBIC's products include pens, pencils, markers, highlighters, correction fluid, and lighters. The company has an extensive product line of writing instruments, such as BIC Cristal – one of the best-known ballpoint pens in the world. BIC also produces specialized products for specific applications like the BIC Kids range of pens and pencils for children.
SustainabilityBIC is committed to sustainability and reducing the environmental impact of its products. The company implements sustainable practices in all aspects, from the materials used to manufacturing process and transportation. The company has a long-term sustainable development program, which sets specific targets and ambitions on reducing its carbon footprint, waste reduction, and renewable energy among others.
Expansion Over the years, BIC has expanded its operations from writing instruments to other product categories, such as lighters and shavers. The company's shavers are marketed under the BIC Brand, which offers a range of affordable grooming product for both men and women.
Recycling ProgramBIC has recycling programs that encourage the proper disposal of its products. The company's Stationery Recycling Program allows customers to send in all brands of pens, markers, mechanical pencils, highlighters, and glue sticks to be recycled, which take place through a partnership with TerraCycle.
In summary, BIC is a renowned company that has built its reputation through the production of high-quality writing instruments and stationery. With its growth and expansion into other categories, the company remains committed to sustainability and eco-friendliness. BIC's recycling programs demonstrate its commitment to reducing waste and preserving the environment.
BIC Easy Rinse Razors TV Spot, 'Unclogged Chapter' Featuring Ariana Madix is a TV commercial that is all about the benefits of the BIC Easy Rinse Razors. This particular spot features Ariana Madix, an actress, and TV personality, demonstrating how easy it is to unclog and clean the razor blade betwe...
BIC Soleil Razors TV Spot is a commercial promoting the benefits of using BIC Soleil Razors. The spot focuses on women and how they can achieve a smooth, comfortable shave with ease using BIC Soleil Razors. The commercial opens with a close-up shot of a woman's leg as she begins to shave. The razor...
Title: BIC Soleil Shine TV Spot: 'Stay Sunny'Introduction:The BIC Soleil Shine TV Spot titled 'Stay Sunny' captures the essence of a bright and radiant lifestyle that is synonymous with the brand's values. Emphasizing the importance of embracing positivity and radiance, the commercial showcases the...
Title: BIC Back to School: Unleashing CreativityIntroduction:The BIC TV commercial for Back to School is a captivating and vibrant advertisement that brings the magic and excitement of the back-to-school season to life. This commercial aims to showcase how BIC products can ignite creativity and empo...
Title: Empowering Women: BIC TV Commercial For BIC For HerIntroduction:In this exciting and empowering TV commercial, BIC showcases its revolutionary product, BIC For Her. The commercial aims to celebrate the accomplishments and strength of women while highlighting the innovation and quality of BIC'...
Merkley + Partners is a highly successful advertising agency based in New York City. The company was founded by Steve Merkley in 1993 and has since become one of the leading advertising agencies in North America.Merkley + Partners has clients in a range of industries, including finance, retail, healthcare, and entertainment. Some of the company's most notable clients include Mercedes-Benz, Sharp, and UPS.The agency is known for its creative appro...
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