WHP Global acquired a majority stake in the Toys R Us and Babies R Us brands in the aftermath of the Toys R Us bankruptcy and liquidation. It is a brand acquisition and management firm based in New York that also owns the Anne Klein, Joseph Abboud, Isaac Mizrahi, and Bonobos brands.

Checking "R"Us Gift Card Balance For balance inquiry, click on “My gift card” located at the bottom of each page.

Toys R Us history begins with Charles Lazarus who founded the business in 1948 as Children's Bargain Town, later becoming Children's Super Mart, and finally opening its first official Toys R Us store in Rockville, Maryland in 1957, with iconic elements like Dr. G. Raff mascot and rainbow stripes design.

Tru Kids Toys "R" Us is an American toy, clothing, and baby product retailer owned by Tru Kids (doing business as Tru Kids Brands) and various others. The company was founded in 1957; its first store was built in April 1948, with its headquarters located in Parsippany-Troy Hills, New Jersey, in the New York metropolitan area.

All Toys R Us or Babies R Us gift cards are no longer eligible to be used or traded in for any other merchant programs. Founded in 1948, Toys R Us has 564 stores in the United States as well as hundreds of international locations. Toys R Us has been a staple in the retail space for more than 65 years.

Redeem Gift Card(s) at an "R"Us store

1. At checkout, present your Gift Card or eGift Card as you would any other form of payment.
2. The amount you spend will be deducted from your Gift Card balance.

Our mission is to encourage kids of all ages to engage with as many forms of play as we possibly can because we believe that play has the power to change lives and build magical memories that will last a lifetime.

By the late 1950s, U.S. toy sales had surpassed 1 billion dollars. So, when Lazarus opened Toys R Us, the toy emporium was a hit. It was one of a kind. Because virtually all toy stores at the time were small-scale, mom-and-pop operations, with many fewer toys available, Toys R Us had no comparable competitors.

Etymology. After Toys "R" Us, American toy-store chain, itself a phonetic rendering of "toys are us".

They can be a good substitute form of payment if you'd rather not pay cash or use a credit card. Gift cards can be an appropriate gift for the holidays or any other special occasion. You can use gift cards to control spending (helpful for avoiding bank overdrafts). They can be easy and convenient to use.

Redeem Gift Card(s) at an "R"Us store

1. At checkout, present your Gift Card or eGift Card as you would any other form of payment.
2. The amount you spend will be deducted from your Gift Card balance.

A gift card is a form of payment that can be used to make purchases at retail stores, gas stations, restaurants, and other locations. You load money onto the card, which you or the gift card's recipient can then spend at accepted locations. Some prepaid gift cards charge a fee to purchase them.