Bubly's list of two ingredients seems innocuous: carbonated water and natural flavor.

bubly is a sparkling water brand that is refreshing and delicious, comes in lots of flavors (15 to be exact), and likes to have a good time. we add a burst of natural flavor to your day with no calories, no sweeteners, all smiles. Did this answer your question? thumb_up Yeah!

Even for those who aren't aspiring influencers, the emoji-inspired smile on each can make the brand feel friendly and approachable. It tells other people that even though you drink sparkling water, you're still fun.

bubly began in February 2017 as Project X. The goal: Develop a new sparkling water beverage and get it on shelves in just 18 months. Developing the drink took the full power of PepsiCo, with a team that included researchers, scientists, flavorists, designers and marketers.

oh hi - we're bubly, a sparkling water, we come in 12 different flavors: lime, grapefruit, strawberry, orange, lemon, cherry, apple, mango, blackberry, peach, raspberry, and cranberry. no calories. no sweeteners.

“We created Bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner,” Todd Kaplan, a vice president at PepsiCo said in a statement.

PepsiCo is in the process of expanding its water offerings. Along with water company Aquafina, it owns LIFEWTR (pH balanced water with added electrolytes) and Bubly (a sparkling water brand).

Bubly is a sparkling water brand owned by soda giant PepsiCo, describing themselves as an unsweetened sparkling water that playfully instigates fun and positivity in everyday life.

Target Audience: bubly identified its target as millennials between the ages of 18 and 34 who needed a break from the stressors of everyday life. bubly acknowledged that the grind of daily responsibilities, also known as "adulting," is tough and can get in the way of fun.

Bubly is a sparkling water brand owned by soda giant PepsiCo, describing themselves as an unsweetened sparkling water that playfully instigates fun and positivity in everyday life. It's available in 15 flavors with natural fruit flavors to provide a delicious taste with no calories or sweeteners.

But despite being the new kid on the block, bubly held a respectable 8.5% of the seltzer market by 2021 (via Statista). People are drinking a lot of bubly, and to serve its customers, the brand produces a ton of different flavors.

They typically contain something called “natural flavors” which La Croix states is “from the natural essence oils from the named fruit used in each of the flavors” which is created by heating the fruit at very high temperature to create a vapor that is then captured.