The word is short for 'camouflage' and refers to a pattern that was originally developed for soldiers and military equipment to blend in with the environment, thus making them more difficult to spot by the enemy. Hunters might wear camo because they believe it makes them more difficult to be spotted by animals.

Realtree™ is one of the foremost designers of versatile hunting camouflage patterns. Based in Columbus, Georgia, founder Bill Jordan, has been producing unique camo patterns since 1986.

Realtree's patterns are so versatile that they can be found in the field, on mountains, and even in the boardroom. No other camouflage design firm is as popular or well-recognized.

1986 The first Realtree pattern was hand-drawn by Bill Jordan, who founded the company in 1986, and was designed specifically for hunters. Quickly, Realtree became one of the most recognizable camouflage patterns in a booming market.

We wear camouflage with pride because it's the colours of mother earth that we're defending. The armies use these kind of things to hide from people. We're not hiding. We're showing that the colours of mother earth mean everything to us.

But among the very most effective disguises is camouflage, the purpose of which is to make soldiers and equipment less visible to enemy eyes. Traditionally, camouflage is a pattern-and-colour design formulation intended to make soldiers and equipment less visible to enemy eyes.

Realtree fans still see this great pattern as one of the most effective camo patterns ever created for when you are tucked up close to a tree, when hunting waterfowl in flooded timber, turkey hunting in early spring, or sitting in your tree stand.

REALTREE is the creator and marketer of the world's most versatile camo patterns.

Realistic bark pattern. REALTREE® MAX-5 HD. Built with waterfowls in mind, new Realtree Max-5 is filled with cattails, reeds, cane and grasses to blend into flooded marshes. Plus corn, wheat, oats and sunflowers to hide you in open fields. It has branches, twigs and leaves that work in flooded timber.

The first Realtree pattern was hand-drawn by Bill Jordan, founder of the brand. First conceptualised in 1986, the print was specifically designed for hunters wanting a more realistic camo print than the traditional, more abstract camo pattern on offer.

The meaning of the word 'camouflage' came from the French verb meaning 'to make up for the stage'. Its practitioners, many of whom were artists, were known as camoufleurs.

The Universal Camouflage Pattern (UCP), also referred to as ACUPAT (Army Combat Uniform Pattern) or Digital Camouflage (“digicam”), is currently used by the U.S. Army.