Dark & Lovely was created to help black women express and embrace their individual styles. We're dedicated to developing beauty for all with innovative, tailor-made products to help beauty enthusiasts of color celebrate their creativity.

no-lye relaxer Dark and Lovely is the only no-lye relaxer featuring a moisture replenishing system! We've added new moisturizing benefits to our advanced no-lye conditioning formula using a combination of natural ingredients and body enhancing polymers.

Check out our New DARK & LOVELY SILKENING RELAXER for salon worthy, silky, smooth hair. With protein, shea butter, avocado and jojoba oils, TRIPLE NOURISHED SILKENING RELAXER system helps deliver the conditioning care you need for healthier looking hair. With triple nourished hair, relax any way you want!

1185577 Super Relaxer Cream: Water, Petrolatum, Paraffinum Liquidum/Mineral Oil, Cetearyl Alcohol, Guanidine Carbonate, PEG-75 Lanolin, Behentrimonium Methosulfate, Polyquaternium-6, Cocamidopropyl Betaine, Fragrance, Propylene Glycol, Butyrospermum Parkii Butter/Shea Butter, Sodium Chloride, CI 15510/Orange 4, Citric ...

Because relaxer changes the texture of your hair you can also expect less frizz. Your newly smoothed hair follicles will allow you to easily maintain a smooth sleek style without all the fuss.

Hair relaxing treatment chemicals can damage your hair and leave it weak and brittle. Since the procedure leaves your hair looking styled anyway (if not, go after your stylist ASAP), avoid heat styling in the meantime. Air-dry your hair instead of blow-drying to minimize heat exposure.

Experience our next level lift and curl protection with Dark and Lovely Uplift Hair Bleach Kit. Our patented ammonia-free hair bleach powder and cream developer with encapsulated oils delivers up to 8 levels of dramatic lift to dark hair while maintaining curly hair texture integrity.

For coarse hair, we recommend ORS Olive Oil Built-In Protection No-Lye Hair Relaxer Extra Strength - it straightens even the thickest strands. And for those with sensitive scalps, look no further than Avlon Affirm Fiberguard Sensitive Scalp Relaxer. It gets hair sleek and straight while avoiding burns.

The amount of active chemical (sodium hydroxide or calcium hydroxide) determines the strength of the relaxer. Regular is for most people with normal hair, super for very coarse or resistant hair and mild for fine, damaged or over-porous hair.

A relaxer is a powerful chemical agent that physically breaks the protein bonds within the strands to straighten out curls and kinks. There are three main types of hair relaxers on the market: Lye (alkali) – The active ingredient, sodium hydroxide, makes this the strongest form available.

A relaxer, also known as a perm for Black hair, is a chemical treatment that straightens curly hair by breaking down the bonds in the hair shaft.

How Do Hair Relaxers Work? Hair relaxers straighten hair by penetrating the cuticle and the cortex layers of the hair shaft to loosen the natural curl pattern. This process leaves the hair weak, brittle and prone to breakage. It can even burn your skin, cause permanent damage to the scalp and lead to hair loss.