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What is Little Debbie Swiss Rolls?

Little Debbie Swiss Rolls are a beloved snack cake that have been a staple of American households for generations. Made with a fluffy chocolate cake and rolled with a creamy chocolate filling, these sweet treats offer a perfect combination of soft, melt-in-your-mouth texture and indulgent flavor.

The story of Little Debbie Swiss Rolls began in the 1960s, when the McKee family launched the Little Debbie snack cake line in their bakery in Collegedale, Tennessee. Inspired by the traditional Swiss roll cake, they created a version that was convenient and affordable for families to enjoy. With its distinctive spiral shape and chocolate flavor, the Little Debbie Swiss Roll quickly became a hit among snack lovers of all ages.

Over the years, Little Debbie Swiss Rolls have evolved with the times, but they have always remained a favorite among snack cake aficionados. Today, the snacks are still made with the same high-quality ingredients that people have come to love, and they continue to be a favorite for lunchboxes, afternoon snacks, and late-night indulgences.

Whether you enjoy them straight from the package or chilled in the refrigerator, Little Debbie Swiss Rolls are a classic treat that never goes out of style. Their rich, chocolatey flavor and soft texture make them the perfect snack to satisfy your sweet tooth whenever you need a little pick-me-up. So the next time you're in the mood for a delicious and convenient snack, reach for a Little Debbie Swiss Roll and take a trip down memory lane.

Frequently Asked Questions about little debbie swiss rolls

Chocolate cake rolled around a layer of creme filling and coated with fudge. Available in. single serve, family pack, and big pack.

Ingredients : Sugar, Corn Syrup, Water, Enriched Bleached Flour (Wheat Flour, Niacin, Reduced Iron, Thiamin Mononitrate [Vitamin B1], Riboflavin [Vitamin B2], Folic Acid), Partially Hydrogenated Soybean and Cottonseed Oil with TBHQ to Preserve Flavor, Dextrose, Palm and Palm Kernel Oil.

This delightful dessert has been enjoyed by people around the world for over a century, and its origins can be traced back to 19th-century Europe. The exact origin of the Swiss Roll is a topic of debate, but it is widely believed to have originated in Central Europe, particularly in Switzerland.

The name "Swiss roll" suggests that this cake comes from Switzerland, but there is no clear evidence to support this. Recipes for cakes rolled around a layer of jam appeared in both England and the United States around the mid-nineteenth century under various names.

Today, Little Debbie® snacks, America's number one snack cakes, are manufactured in Collegedale, Tenn., Gentry, Ark., and Stuarts Draft, Va.

Have you spotted it? Did you know most of the products made in 1964 still exist today? Here are the classics: Swiss Rolls, Zebra® Cakes, Raisin Creme Pies, Nutty Buddy® and Oatmeal Creme Pies are still around for tasty snacking. Many of these items hit the market in 1964 under the Little Debbie brand!

Today, Little Debbie® snacks, America's number one snack cakes, are manufactured in Collegedale, Tenn., Gentry, Ark., and Stuarts Draft, Va.

Central EuropeSwiss roll / Place of origin The origins of the term are unclear; in spite of the name "Swiss roll", the cake is believed to have originated elsewhere in Central Europe, possibly Austria or Slovenia. It appears to have been invented in the nineteenth century, along with Battenberg cake, doughnuts, and Victoria sponge.

In the 18th century and into the early 19th century, rolled cakes were popularized in America. One early published reference for a rolled cake spread with jelly was in the Northern Farmer, a journal published in Utica, New York, in December 1852. The origin of the term “Swiss Roll” is unknown.

Once back in Tennessee, he started production on two lines and the Swiss Rolls were added to the Little Debbie brand a year later, in 1963. It remains one of the top three best-selling items in the lineup.

Central EuropeSwiss roll / Place of origin The origins of the term are unclear; in spite of the name "Swiss roll", the cake is believed to have originated elsewhere in Central Europe, possibly Austria or Slovenia. It appears to have been invented in the nineteenth century, along with Battenberg cake, doughnuts, and Victoria sponge.

The first known use of the roll cake or jelly roll was in 1852 when a recipe for a sponge cake with jelly smear was published in upstate New York. Called “To Make Jelly Cake,” the recipe describes a modern “jelly roll” and reads: “Bake quick and while hot spread with jelly. Roll carefully, and wrap it in a cloth.

TV spots

TV commercials Little Debbie Swiss Rolls

Little Debbie Oatmeal Creme Pies TV Spot, 'Tradition'
Little Debbie Swiss Rolls TV Spot, 'Perfect World'
Little Debbie TV Spot, 'Bonding Snack's
Little Debbie TV Spot, 'Pregúntale a mamá'
Little Debbie TV Spot, 'Today We Bake: Sweetheart of American Snacks'
Actors

Actors who starred in Little Debbie Swiss Rolls commercials

Beckett Rogers photo
Breanna Lakatos photo
Francesca Capaldi photo
Sofia Ruiz photo
Advertisers

Advertisers of commercials featuring Little Debbie Swiss Rolls

Little Debbie Swiss Rolls commercials
Little Debbie

Little Debbie is a well-known American snack food brand that is popularly known for its delicious snack cakes, oatmeal cream pies, and Swiss rolls. The brand has been in existence for decades and is a...

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