Benjamin Moore's AURA paints are the only products that include their proprietary Color Lock formula. This technology captures the color pigments within special binding molecules that lock them into the paint film. AURA Interior paints have superior resistance to color rub-off, scuffs and fading.

acrylic resin AURA's new acrylic resin, available only in AURA Interior, uses a unique and proprietary formulation of copolymers that increase film durability. Exclusive to AURA paint, Color Lock® ensures long-lasting color by seamlessly locking pigments into the film of AURA paint.

"It's everything you want from a paint." Outstanding coverage, ease-of-use, flow and leveling, and rich, beautiful color - find out why painting pros find AURA® Interior far superior than the rest.

August 1, 2022 Benjamin Moore AURA® Grand Entrance® paint has been discontinued as of August 1, 2022. If you need a a high-performance exterior paint, consider ultra-premium AURA® Exterior paint.

Mildew resistance - AURA provides a mildew-resistant coating for even greater customer satisfaction. Limited Lifetime Warranty - Benjamin Moore stands behind AURA's quality and durability. Low-temperature application - AURA applies as low as 35°F to extend the painting season in colder climates.

Aura Materials is a company owned by Orchard Global Asset Management, specialised in recycling WEEE: Waste Electrical and Electronic Equipment. We are about expertise, passion, transparency and the awareness of being part of a team capable of generating new life from waste. What we do.

Aura is Benjamin Moore's ultra premium interior paint - the only choice for unparalleled color and stunning beauty that lasts. Proprietary Color Lock Technology® Colors stays vibrant with no rub off. Fade resistant for lasting color. Unparalleled depth and richness.

Benjamin Moore's Aura is Benjamin Moore's top-of-the-line paint. Made with Benjamin Moore's proprietary Color Lock® technology, Aura delivers remarkable durability, extreme hide, and colors that are richer and fade resistant.

Mildew resistance - AURA provides a mildew-resistant coating for even greater customer satisfaction. Limited Lifetime Warranty - Benjamin Moore stands behind AURA's quality and durability. Low-temperature application - AURA applies as low as 35°F to extend the painting season in colder climates.

In terms of paint quality, durability, coverage, and ease of application, Benjamin Moore's paint takes the cake. Indeed, their indoor paint product, Regal Select, is hands down the best interior paint on the market.

Benjamin Moore has the upper hand in terms of quality, which is why it costs slightly more than Sherwin-Williams house paint. Both manufacturers have multiple lines of interior and exterior paint, such as Cashmere, Emerald, or Duration.