Mattel will have the global licensing rights to develop lines of toys for Disney Consumer Products, Games and Publishing, including fashion dolls, small dolls, and figures. The collection is expected to launch at retailers around the globe at the beginning of 2023.

Mattel originally lost the Disney Princess license by making too many cheap, low quality dolls. But their 2023 lineup has the same problems as Hasbro; molded tops, little articulation, not movie-accurate. How did Mattel get away with it? They literally JUST got the license back.

2016 After years of making the Disney dolls that brought in hundreds of millions of dollars each year, Mattel lost the license in 2016 to its chief rival, Hasbro.

The reasons for removing Tinker Bell and Esmeralda from the Disney Princesses franchise might seem obvious as they weren't born nor married royal and they weren't the leads of their movies, but they actually go beyond that.

"We don't want to just assume because someone might be, in our interpretation, may be presenting as female, but they may not want to be called 'princess,'" Ware said during the video conference call. "I love the fact that it's opened up the creativity, the opportunity for our cast members to look at that."

We see Jasmine Snow White's Cinderella. And Pocahontas just hanging out then there is Belle Elsa Anna. And even Moana who is relatively new to the scene. Finally we spot Rapunzel Tiana and Aurora.

1 Snow White Nevertheless, Snow White is one of the least popular Disney princesses due to her inability to think for herself and have her own goals. Snow White is simply known as a beautiful woman who can sing and talk to animals. Beyond that, she has no personality or ambition.

While Esmeralda's status as a Disney Princess could have been justified by considering her actions heroic, as happened with Mulan, Tinker Bell didn't have much in her favor, as she didn't communicate verbally, didn't have a sidekick (because she was Peter Pan's sidekick), and isn't human even if she looks like one.

The Little Mermaid: Everyone criticises Ariel for leaving her home/the sea for the prince while forgetting that it didn't work that way. She always wanted to live on land; that was her dream. The prince just played the part of the catalyst. Also, she saves his life.

Ariel Ariel appears as an adult in Return to the Sea and gives birth to a daughter named Melody, becoming the first, and currently, only, Disney princess to become a mother. Ariel is protective of her daughter, as Triton was of Ariel in the first film.

1 Snow White Nevertheless, Snow White is one of the least popular Disney princesses due to her inability to think for herself and have her own goals. Snow White is simply known as a beautiful woman who can sing and talk to animals. Beyond that, she has no personality or ambition.

We think Belle is the best role model among the Disney princesses. She's smart, resourceful, determined, and loving to both family and friends. While all the Disney princesses have positive qualities worth emulating, she was the only princess who encouraged reading and learning.

Despite "Moana" being the most-loved movie featuring a Disney princess, it's Cinderella whom Americans crown as their favorite Disney princess. Among U.S. adult citizens, 13% say Cinderella is their favorite Disney princess while 10% choose Snow White and 7% favor Belle from "Beauty and the Beast."