It was launched in the United Kingdom in 2010 and marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt". It is sold in Europe under the name 'Trésor' or 'Tresor'. It was introduced in the United States in 2012.

The cereal was first released in 2003, but was discontinued in December 2013, intending to be replaced by a new s'mores-flavored Krave cereal. It was announced in December 2015 that Smorz would be reintroduced, and it was re-discontinued in April 2019.

Whole Grain Corn, Sugar, Whole Grain Wheat, Corn Meal, Corn Syrup, Canola and/or Sunflower Oil, Modified Corn Starch, Dextrose, Salt, Cocoa Processed with Alkali, Brown Sugar Syrup, Honey, Baking Soda, Gelatin, Fructose, Caramel Color, Yellow 5 & 6, Red 40, Blue 1, Trisodium Phosphate, Natural and Artificial Flavor, ...

Wheat, oat, and rice pillow containing a milk chocolate flavoured filling.

Kellogg's Krave Cereals (Made in USA)

Krave History Krave is a whole grain chocolate cereal manufactured by the Kellogg Company. Although the United States first tasted Krave in 2012, the concept for this chocolate cereal existed as far back as 1994 in Israel with a breakfast cereal called Kariot.

She credits the popularity of s'mores to the combination - that earthy malt of the cracker, the pleasant richness of chocolate and the bittersweet edge that a roaring blaze brings to the marshmallow. It all works in blissful harmony.

S'more

S'more is a contraction of the phrase "some more". A S'more recipe appeared in a Campfire Marshmallows cookbook in the early 1920s, where it was called a "Graham Cracker Sandwich". The text indicates that the treat was already popular with both Boy Scouts and Girl Scouts.

Krave History The Hebrew word kariot or כריות translates to pillow or cushion in English. This chocolate-filled, pillow-shaped cereal made its way into the United Kingdom as Krave and Tresor in France and Germany in 2010 and finally the United States as Krave in 2012.

Whether it's the driving force to get out of bed in the morning, or an impulsive daytime snack, Krave is the perfect solution. A source of B vitamins and iron to help you release energy from the food you eat, Krave is also undeniably delicious at the same time.

Krave History Krave is a whole grain chocolate cereal manufactured by the Kellogg Company. Although the United States first tasted Krave in 2012, the concept for this chocolate cereal existed as far back as 1994 in Israel with a breakfast cereal called Kariot.