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What is Mounds?

Mounds are ancient earthworks built by indigenous peoples in North America. These remarkable structures were constructed by hand, using baskets, digging sticks, and other simple tools. Mounds were often made by piling up earth, creating a wide, flat-topped platform or a conical hill.

Mounds served a variety of purposes for ancient societies. Some mounds were used as burial sites, with tombs and other funerary structures built on top. Other mounds were used as platforms for temples, homes, or public spaces. Many mounds were also used in ceremonies and rituals, with people gathering on top to perform religious or cultural practices.

Mounds are found all over the United States, from the Great Lakes region to the Gulf of Mexico. Some of the most famous mound-building societies include the Adena, Hopewell, and Mississippian cultures.

Despite the significance of mounds in American history, many have been destroyed over the years by farming, development, and looting. In recent years, however, there has been a renewed effort to preserve and protect these important cultural sites.

Today, visitors can explore many restored mounds, learning about the rich history and complex societies of the indigenous peoples who built them. From the stunning Cahokia Mounds State Historic Site in Illinois to the fascinating Moundville Archaeological Park in Alabama, mounds continue to inspire and fascinate people of all ages.

Frequently Asked Questions about mounds

Mounds (candy bar)

A candy bar with shredded coconut covered in dark chocolate.
OwnerThe Hershey Company
Produced byThe Hershey Company
CountryUnited States
Introduced1920

While the term "mound" may be applied to historic constructions, most mounds in the United States are pre-Columbian earthworks, built by Native American peoples. Native Americans built a variety of mounds, including flat-topped pyramids or cones known as platform mounds, rounded cones, and ridge or loaf-shaped mounds.

Ingredients: Corn syrup, semi-sweet chocolate (chocolate, sugar, milk fat, lecithin (soy), PGPR, vanillin, artificial flavor, milk), coconut, sugar, contains 2% or less of: salt, hydrolyzed milk protein, sodium metabisulfite, to maintain freshness.

Ingredients. Corn Syrup, Semi-Sweet Chocolate [Chocolate, Sugar, Cocoa, Milk Fat, Cocoa Butter, Lecithin (Soy), PGPR, Emulsifier, Vanillin, (Artificial Flavor), Milk, Coconut, Sugar, Contains 2% or Less of: Salt, Hydrolyzed Milk Protein, Sodium Metabisulfite, (to Maintain Freshness).

Regardless of the particular age, form, or function of individual mounds, all had deep meaning for the people who built them. Many earthen mounds were regarded by various American Indian groups as symbols of Mother Earth, the giver of life. Such mounds thus represent the womb from which humanity had emerged.

Mounds were typically flat-topped earthen pyramids used as platforms for religious buildings, residences of leaders and priests, and locations for public rituals. In some societies, honored individuals were also buried in mounds.

Mounds were typically flat-topped earthen pyramids used as platforms for religious buildings, residences of leaders and priests, and locations for public rituals. In some societies, honored individuals were also buried in mounds.

The mounds served as burial, ceremonial, and historical landmarks for the ancient people. The mounds developed when layers upon layers of deceased members of the group were buried atop one another over the years. Ceremonial items and tools often accompanied the deceased when buried.

Unlike Mounds, Almond Joy is made up of milk chocolate (rather than dark chocolate) and almonds, in addition to coconut. Almond Joy has slightly fewer calories than its counterpart, but it is still not a healthy option.

Peter Paul debuted Mounds, a dark chocolate-covered coconut candy bar, in 1921 (named “Mounds” for its shape), and Almond Joy in 1946, after WWII had ended and access to rationed sugar and coconut was restored.

Since 1919, Mounds has delighted many taste buds. On the surface, this combination of dark chocolate and coconut seems like a healthier pick, but it's still just as loaded with sugar.

MOUNDS Candy Bars are an indulgent tast of the tropics with sweet soft coconut wrapped in rich, dark chocolate.

TV spots

TV commercials Mounds

Almond Joy TV Commercial For Toll Booth Paradise
Almond Joy TV Spot, 'Taste Paradise'
Almond Joy TV Spot, 'Tropi-Calling'
Actors

Actors who starred in Mounds commercials

Aaron Takahashi photo
Amber Jene photo
Chieko Hidaka photo
Donovan Corneetz photo
Jeff Wilburn photo
Scott Recchia photo
Sheldon Coolman photo
Stacey Lynne Johnson photo
Advertisers

Advertisers of commercials featuring Mounds

Mounds commercials
Almond Joy

Almond Joy is a well-known candy bar brand that has been delighting chocolate enthusiasts for decades. The company's origins can be traced back to the 1940s, when the Peter Paul Candy Manufacturing Co...

Agenices

Agencies worked with Mounds

Mounds commercials
Arnold
Collaborated with Mounds
Mounds commercials
Universal McCann (UM)
Collaborated with Mounds
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