Bundled together, Bridgestone calls these noise-reducing features QuietTrack, and on March 31 rolled them out (sorry) on the latest iteration of its Turanza touring tire. At $133 a pop, that's $532 to outfit your ride ($798 if you're driving a Tyrrell P34).

The Turanza QuietTrack is Bridgestone's Grand Touring All-Season tire developed for the drivers of luxury cars, family sedans, coupes, crossovers and minivans who prioritize a luxuriously refined driving experience and secure, year-round traction.

Turanza T001

• Slim High Bead Filler provides better balance for Handling and Ride Comfort.
• Superior Performance due to NANO PRO-TECHTM Technology.
• Noise Reduction Grooves ensures Quieter Rides.

The new Turanza EV tire is manufactured at Bridgestone's passenger car tire production facilities in Wilson, North Carolina, and Monterrey, Mexico, where significant new investments were made to accommodate the use of ENLITEN technology, including new rubber mixing and tire construction tools and technologies.

QUIETTRACK™ TECHNOLOGY PACKAGE. combines precisely tuned and tested enhancements in the tread to help dampen road noise. OPEN SHOULDER SLOTS. for enhanced water evacuation from contact patch under wet conditions.

The Bridgestone Turanza QuietTrack tire offers a 20% improvement in wet traction and 44% improvement in snow traction over the previous generation Turanza Serenity Plus tire and will replace the Turanza Serenity Plus offering, the company says.

Bridgestone recommends that its Bridgestone or Firestone brand tires be removed from service after ten years regardless of their remaining tread depth.

Bridgestone Turanza QuietTrack Take on the road with a quiet, comfortable ride with the Turanza QuietTrack touring tire. These impressive all-season tires deliver control in wet and snowy conditions and are built to last for up to 80,000 miles*.

Design Features of Bridgestone Tyres

• Asymmetrical tread patterns - increase stability and stiffness at speed.
• Variable rib profile - maximises friction.
• 3D sipes - enhance abrasion resistance and braking potential.
• Unique compound formula - offers greater balance and boosts performance in dry and wet conditions.

Bridgestone Turanza | Quiet Ride Touring Tires from Bridgestone.

QUIETTRACK™ TECHNOLOGY PACKAGE. combines precisely tuned and tested enhancements in the tread to help dampen road noise. OPEN SHOULDER SLOTS. for enhanced water evacuation from contact patch under wet conditions.

Bridgestone produces heavy-duty off-the-road tires at seven plants globally. Shimonoseki, Hofu, Kitakyushu of Japan, Aiken, Des Moines, Bloomington of the United States, and Bridgestone Specialty Tire Manufacturing Thailand.