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HGTV Home Ovation, $28 a gallon The self-priming, low-VOC Ovation paints were impressive at hiding stains and previous coats of paint and were even better than the Showcase paints at withstanding scrubbing and maintaining their sheen.

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They are by the same company but the paint in the SW store is more expensive than the HGTV line at Lowe's.

In response to increased raw material prices and production difficulties, some leading paint companies have hiked up their prices. Sherwin-Williams CEO John Morikis said the company raised its prices in the Americas by 7% in August and again by 4% in September, according to The Associated Press.

Redend Point The paint company has selected - drum roll, please - Redend Point (SW-9081), a blush-beige suggestive of desert tones, as its 2023 Color of the Year.

In response to increased raw material prices and production difficulties, some leading paint companies have hiked up their prices. Sherwin-Williams CEO John Morikis said the company raised its prices in the Americas by 7% in August and again by 4% in September, according to The Associated Press.

Having said that, you can't really go wrong with either Sherwin Williams or Ben Moore. From a pure paint quality standpoint, they are nearly equivalent. Accordingly, they both carry bad, better, and premium paint lines that are priced differently.

Many contractors are impressed by the fact that Sherwin-Williams has more than 140 years of experience behind them, which means they've had a long time to perfect what they do. And they've done it well, as they are among the most trusted suppliers of quality paints in the industry.

In addition, Pantone's FW 2023/2024 selection has identified a darker but extremely brilliant shade of red, “Viva Magenta“, Pantone Color of the Year 2023, which stands out for a more intense and deep hue.

blue Nova 825 the color of the year for 2024. is blue Nova 825.

Sherwin-Williams paint is thick because it uses more solids, which makes it easier to work with and will cover more surface area. Furthermore, most surfaces can be completely covered in one to two coats. Painting contractors aim to please because their reputation is on the line with every painting project.

WGSN and sister company, Coloro, are building out the Fall/Winter 2024-2025 color palette. Joining Apricot Crush - their 2024 Color of the Year - is Intense Rust, Midnight Plum, Sustained Grey and Cool Matcha.