Ruffles Flamin' Hot Cheddar & Sour Cream will be available nationwide starting early February, joining Jayson Tatum's Ruffles Flamin' Hot BBQ flavor from February 2021 and Anthony Davis' Ruffles Lime & Jalapeno flavor from January 2020 as the latest chip flavor released by Ruffles and an NBA All-Star.

What do Flamin' Hot Cheddar & Sour Cream Ruffles taste like? In addition to the classic Flamin' Hot heat, there's a full-fat flavor to these chips that you just don't get with Flamin' Hot Doritos or Cheetos. This would, presumably, be the “sour cream” part of the equation.

Nothing rivals the taste of flame‑grilled BBQ sauce‑covered eats… until now. Ruffles BarBQ potato chips pack a bold, BBQ sauce‑flavoured kick made just right.

Ingredients: Specially Selected Potatoes, Vegetable Oil, Seasoning (Sugar, Dextrose, Torula Yeast, Spice, Onion Powder, Monosodium Glutamate, Hydrolyzed Soy Protein, Rice Flour, Garlic Powder, Sodium Acetate, Acetic Acid, Extractives Of Paprika, Natural Flavour, Disodium Inosinate And Disodium Guanylate), Salt.

PepsiCo clarified who's credited with the invention of the spicy chip brand - and in its statement, attributed "the launch and success of Flamin' Hot Cheetos and other products to several people who worked at PepsiCo, including Richard Montañez."

Well … Let Us Explain. Richard Montañez, a janitor turned Frito-Lay executive, has said he invented the spicy snack.

That spice, and the ensuing endorphin release, is part of what makes Flamin' Hot Cheetos so tempting to devour handfuls at a time. But the science behind why Cheetos, and junk food more generally, are so addictive points at something much deeper.

The flavour blend is mostly chili powder or cayenne, with onion and garlic powder, cheddar cheese powder and MSG (a flavour enhancer), but what makes flamin' hot distinctive is its brilliant red colour - like red velvet cupcakes, it relies on plenty of red food dye, in powdered form.

Barbecue chips made from potato, corn, and tortillas are the current focus of the snack company, but the barbecue flavor doesn't just come from seasonings. These chips are smoked with hickory wood just before they're bagged.

Potatoes, Vegetable Oil (Canola, Corn, Soybean, and/or Sunflower Oil), Maltodextrin (Made from Corn), Salt, Whey, Cheddar Cheese (Milk, Cheese Cultures, Salt, Enzymes), Onion Powder, Monosodium Glutamate, Natural and Artificial Flavors, Buttermilk, Sour Cream (Cultured Cream, Skim Milk), Lactose, Butter (Cream, Salt), ...

Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets) is an American brand of crinkle-cut potato chips.