The many natural benefits of merino wool – its moisture-wicking, insulating, temperature-regulating, odour-resistant, breathable and elastic qualities – provide exceptional comfort and protection in the outdoors. We're also of the opinion that it looks great, too. This means it's perfect for everyday casual wear, too.

Sweaters made from Merino Wool, are soft, have excellent fluidity, and are breathable and comfortable to wear.

Merino wool is a natural fiber grown by Merino sheep. It's thinner and softer than regular wool - making it easy to wear next to skin. And when you wear wool next to skin, a lot of benefits come with it.

Merino wool is much finer and softer than regular wool. It is grown by Merino sheep that graze the highlands of Australia and New Zealand. Since the 12th century, when the breed originated, the sheep have developed the softest and finest fleece. They can withstand temperatures ranging from -20 C° up to +35 C°.

Different breeds of sheep are used for different purposes, such as wool, meat or milk production. More than 70% of the sheep in Australia are Merinos - bred specifically for their high-quality wool fibre. Sheep producers often crossbreed to produce dual- purpose animals.

The wool truth: Benefits of wearing wool

• It's natural. Wool is a natural protein fibre found on the backs of the millions of sheep you see over the world.
• It's biodegradable.
• It's renewable.
• It's breathable.
• It reacts to your body.
• It's static resistant.
• It's easy to clean.
• It's anti-wrinkle.

Merino wool comes from Merino sheep – the breed of sheep offering the finest wool for luxury apparel and technical sportswear. Cashmere comes from the hair of goats. Years of innovative breeding have resulted in some ultrafine Merino wools to be naturally even finer than cashmere.

Tips for Buying Wool Sweaters While cashmere is an excellent choice for staying warm and cozy, it's better suited to winter wear given its warming properties. For a year-round option, look to merino wool, which is more breathable than cashmere and helps to regulate body temperature.

Merino Wool Is… Softer - Merino wool is considered one of the softest kinds of wools. That's because each fiber has a slimmer diameter (measured in microns) and is shorter than other kinds of wool. Together, these properties make merino soft and gentle to the touch so it won't irritate your skin.

Why Are Merino Wool Garments Expensive Compared to Other Similar Garments? A good question but quite simple really: it's a naturally produced and harvested but relatively rare commodity that has significant costs associated with it. Merino Wool grows "really" slowly.

The strong wool Merino has adapted itself particularly to the hot, dry, semi-arid areas of Australia. The strain is very large framed, plain bodied and open faced, making it a particularly 'easy care' sheep for semi-arid areas. Stronger wool sheep are hardier sheep for the tougher environments.

Clothing and apparel such as merino socks and jumpers. Lightweight summer clothing. Wool insulated outerwear such as a dress coat, and puffer jacket (fillings) Activewear.