"bubly sparkling water was created to bring more smiles into the sparkling water category, and new bubly bounce takes it to the next level with caffeine," says Zach Harris, Vice President, Water Portfolio at PepsiCo Beverages North America.

Bubly's list of two ingredients seems innocuous: carbonated water and natural flavor.

PepsiCo PepsiCo executives say Bubly, with no artificial flavors, sweeteners or calories, fits into its broader corporate initiative to offer consumers healthier snack and beverage products.

Bubly is a sparkling water brand owned by soda giant PepsiCo, describing themselves as an unsweetened sparkling water that playfully instigates fun and positivity in everyday life.

Bubly Sparkling Water, or simply Bubly, is a line of flavoured sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up.

bubly began in February 2017 as Project X. The goal: Develop a new sparkling water beverage and get it on shelves in just 18 months. Developing the drink took the full power of PepsiCo, with a team that included researchers, scientists, flavorists, designers and marketers.

bubly sparkling water combines refreshing, crisp sparkling water with great tasting, natural flavors perfect for any occasion. With 0 calories and 0 sweeteners, bubly sparkling water is sure to put a smile on your face.

bubly began in February 2017 as Project X. The goal: Develop a new sparkling water beverage and get it on shelves in just 18 months. Developing the drink took the full power of PepsiCo, with a team that included researchers, scientists, flavorists, designers and marketers.

Sparkling or carbonated water forms naturally when volcanic gases dissolve in springs or wells of natural water. This naturally occurring sparkling water often contains minerals such as sodium or calcium. To artificially carbonate water, pressurized CO2 is injected into the water, forming bubbles.

Target Audience: bubly identified its target as millennials between the ages of 18 and 34 who needed a break from the stressors of everyday life. bubly acknowledged that the grind of daily responsibilities, also known as "adulting," is tough and can get in the way of fun.

How did the culture of sparkling water (or water with gas) get popular in Europe? The Sparkling Water and Tonic Water (with quinine) in the past was widely spoken of being a good digestive, so people got used to drink it after heavy meals in order to help digesting the food.