What is H&M Summer Collection 2013?
The H&M Summer Collection of 2013 was highly anticipated and did not disappoint. This collection was all about bright colours, bold prints and fun textures. The collection was inspired by beachy vibes, with casual and relaxed clothing options.
One of the standout pieces of the collection were the dresses. H&M had a wide variety of dresses, from casual to dressy, that were perfect for the summer weather. Many of the dresses were brightly coloured and featured fun patterns, making them perfect for a day out in the sun.
Another highlight of the collection was the swimsuits. H&M had a great selection of swimsuits, including bikinis and one-piece swimsuits. The swimsuits featured a variety of prints from florals to stripes, and were available in a range of colours. The swimsuits were also available in a range of sizes, making them inclusive for all body types.
In terms of accessories, H&M had an amazing selection of sunglasses, hats, and beach bags. The sunglasses were available in a range of styles, including cat-eye, aviator, and round frames. The hats were perfect for sun protection and came in a variety of styles, from wide-brimmed to baseball caps. The beach bags were perfect for carrying around beach essentials and were available in a variety of fun prints and colours.
Overall, the H&M Summer Collection of 2013 was a huge success. The collection embodied the fun and relaxed vibes of summer and provided a wide range of clothing and accessories perfect for any summer occasion.
Frequently Asked Questions about h&m summer collection 2013
H & M Hennes & Mauritz AB, also known as H&M Group, is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.
We also have Conscious choice: pieces created with a little extra consideration for the planet. Each Conscious choice product contains at least 50% of more sustainable materials - like organic cotton or recycled polyester - but many contain a lot more than that.
Present in 69 markets around the world, the brand offers everything from the latest trends to lasting classics that can be worn season after season. With collections for women, men, teenagers, children and babies, the H&M product range also includes sportswear, underwear, cosmetics, accessories and shoes.
H&M has two design processes: long term planning of collections and real-time design driven by customer trends in the market. The real-time design allows H&M to respond to the market in a faster way and be more flexible in the eyes of the customer. H&M doesn't own factories.
In conclusion, H&M has established itself as a prominent global fashion retailer with a strong brand name, wide product range, fast fashion model, global presence, and efficient supply chain management. These strengths have contributed to the company's success and competitive advantage in the fashion retail industry.
The target market for H&M is for younger people. Even though H&M offers clothing and accessories for all ages, their target market is women. Women usually shop more for them, but also buy all their children's clothing and often their husbands as well.
2010
In 2010, fast fashion behemoth H&M launched its first Conscious Collection, made with sustainable materials such as organic cotton and recycled polyester.
For Spring 2019, the new H&M Conscious Collection launches with a vision for a sustainable fashion future. The collection unites modern romantic designs and every piece in the collection is made from a sustainably-sourced material, such as 100% organic cotton, Tencel or recycled polyester.
We do business with over 605 commercial product suppliers who manufacture products for our brands in over 1183 tier 1 factories in Europe, Asia and Africa. China and Bangladesh are the largest production markets for clothing. The European Union is the largest production market for our beauty assortment.
The group has committed to using 30% recycled materials in its commercial goods by 2035 - by 2022, it was at 23%. However, most of H&M's products are still made from conventional materials, such as non-organic cotton and synthetic fabrics, which significantly impact the environment.
A modern take on these timeless design elements give the collection longevity. Expect polka dots, bows, frills, tailoring and jacquard. The H&M design team has done extensive work to ensure that every garment has been designed with circularity in mind.
Innovating with AR and AI
To support this, H&M has prioritised AI and set up a dedicated department to focus on driving capabilities across all functions, including online sales, logistics and buying. AI is also being used to enhance country-specific websites with more tailor-made content and merchandising.
