Perfectly popped, perfectly seasoned with tasty white cheddar on the inside and out, these crispy potato puffs are light-textured.

If you need assistance, please contact Consumer Relations toll-free at 1-800-352-4477 Monday through Friday between 9:00 a.m. and 4:30 p.m. Central Standard Time. Dried Potatoes, Vegetable Oil (Sunflower, Corn and/or Canola Oil), Potato Starch, Sea Salt and Tumeric.

There's something about the light texture and airy, crispy crunch of new Lay's Poppables that makes you go "mmm." It could be the bite-sized perfectly popped shape.

March 17, 2017 Type of snack Lay's Poppables is a snack released by Lay's in March 17, 2017.

Like Baked Lay's before them, Poppables are marketed as a healthier alternative to regular potato chips because they're not deep-fried. Don't be deceived: Poppables are still very much junk food.

At Lay's we get it – and you may be closer to a farm than you think. So go ahead and discover what makes Lay's oh so delicious. Every bag of Lay's Potato Chips in the US is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.

Potatoes, Vegetable Oil (Canola, Corn, Soybean, and/or Sunflower Oil), and Salt, Barbecue Seasoning (Sugar, Dextrose, Salt, Maltodextrin [Made From Corn], Molasses, Torula Yeast, Onion Powder, Spices, Tomato Powder, Paprika, Natural Flavors, Corn Starch, Caramel Color, Yeast Extract, Paprika Extract, Garlic Powder, and ...

Like Baked Lay's before them, Poppables are marketed as a healthier alternative to regular potato chips because they're not deep-fried. Don't be deceived: Poppables are still very much junk food.

I really like the flavor it smells like chips but tastes like puffed rice. The bags stayed in great shape and I really enjoyed it.

1965 The first barbecue-flavored potato chips were developed by Herr's in its Nottingham, Pennsylvania, factory in 1958. (Lay's didn't add the flavor until 1965.) Since then, various combinations of powdered ingredients have made barbecue a flagship flavor for most potato chip companies.

In 1934, salesman Herman Lay opened a snack food operation in Nashville, Tennessee. In 1938, he purchased the Atlanta, Georgia-based potato chip manufacturer "Barrett Food Company", renaming it "H.W. Lay Lingo & Company". Lay crisscrossed the southern United States, selling the product from the trunk of his car.

The shape and texture of these things is what makes them so appealing to me – they're super puffy potato snacks that are immensely satisfying to crunch on. Additionally, you can eat close to 30 chips in a 150 calorie serving. Pop 'til you drop or something like that.

Lay's Classic Potato Chips have no preservatives or additives. A 1 oz serving of these chips has no cholesterol, 1g fiber, 9 percent potassium and 10 percent vitamin C. They also have healthy polyunsaturated and monounsaturated fats, only 6 percent saturated fat and no trans fat.