Find out all about your favorite commercial!

What is Cadillac Super Cruise?

Cadillac Super Cruise is an advanced driver-assistance technology developed by General Motors for their luxury Cadillac brand. This groundbreaking feature takes autonomous driving to a whole new level, offering Cadillac drivers an unparalleled sense of freedom, convenience, and safety.

At its core, Super Cruise combines cutting-edge technologies such as precision LiDAR mapping, in-car cameras, and GPS to provide a highly sophisticated driving experience. Unlike traditional driver-assistance systems that require constant driver intervention, Super Cruise enables hands-free driving on compatible highways and roads. Yes, you heard it right, no more gripping the steering wheel tightly or being on edge during long highway journeys.

The system uses advanced sensors and cameras to analyze the surrounding environment in real-time, making sure the car stays centered within its lane, even through curves and bends. This creates a seamless driving experience where the car seems to effortlessly glide along the road, adjusting its speed and direction with utmost precision.

One of the standout features of Super Cruise is its industry-leading driver attention system. Using infrared cameras and advanced facial recognition technology, the system monitors the driver's face to ensure they are paying attention to the road, even when hands are not on the wheel. If the system detects that the driver is not engaged or is distracted, it sends a series of alerts urging the driver to retake control of the vehicle.

But what sets Super Cruise apart from other similar systems is its extensive LiDAR mapping database. This database covers over 200,000 miles of compatible highways and roads in North America, allowing the car to have a comprehensive understanding of the road ahead. The vehicle uses this information along with GPS data to make informed decisions, ensuring a smooth and reliable autonomous driving experience.

Super Cruise also offers enhanced safety features, such as automatic lane changes. When the driver activates the turn signal, the system scans the surrounding traffic, determines if it is safe to change lanes, and seamlessly moves the vehicle into the desired lane. This intuitive and seamless lane-changing capability allows for stress-free highway driving, reducing driver fatigue and increasing overall safety.

With all of these advanced technologies and safety features combined, Cadillac Super Cruise sets a new standard for the future of autonomous driving. It offers Cadillac drivers a luxurious and convenient driving experience, while also prioritizing safety and ensuring drivers remain engaged with the road.

So, the next time you get behind the wheel of a Cadillac equipped with Super Cruise, sit back, relax, and let the car take care of the driving. Enjoy the freedom of the open road while experiencing the cutting-edge technology that Cadillac has to offer.

Frequently Asked Questions about cadillac super cruise

Available Cadillac Super Cruise offers the ease and convenience of hands-free driving on compatible highways. Maintains a selected following gap between you and the detected vehicle ahead. Multiple cameras and sensors work in tandem to help keep you traveling in your lane.

It seems likely that Super Cruise's availability problems stem from the ongoing semiconductor shortage. Super Cruise has been offered as standard equipment on the Cadillac Escalade in the Premium Luxury, Sport, Premium Luxury Platinum and Sport Platinum trim levels since it became available again on December 6th.

The Super Cruise driver assistance technology uses Global Positioning System (GPS) sensing, GPS-enhanced data, a high-precision map and network of cameras to maintain automatic control of vehicle steering on compatible roads.

SUPER CRUISE AVAILABILITY The Super Cruise driver-assistance feature is available on eligible 2018, 2019, and 2020 CT6 models, and 2021 Escalade models (late availability starting early 2021).

Supercruise capability provides advantages for stealth aircraft because an afterburner plume reflects radar signals and creates a significant infrared signature. Virtually all fighters prior to the F-22 cruise at Mach 0.8–0.9 while carrying a normal weapons load.

The lane change can either be requested by the driver (Lane Change On Demand) or initiated by the Super Cruise system (Automatic Lane Change) when enabled in the Settings menu. Not all vehicles with Super Cruise can do this. Lane change functionality does not work while trailering.

Can Super Cruise be used at night? No. Night time is considered poor conditions due to the lack of light and visibility for the cameras.

three years Every new Super Cruise–equipped vehicle comes with three years of access to the data connectivity required for Super Cruise functionality. At the end of the vehicle's trial period, you'll need to purchase a Super Cruise plan in order to keep using Super Cruise.

Can Super Cruise be used at night? No. Night time is considered poor conditions due to the lack of light and visibility for the cameras.

Ford's BlueCruise Ousts GM's Super Cruise as CR's Top-Rated Active Driving Assistance System. It's equal parts eerie and amazing to experience Ford's BlueCruise hands-free driving feature, as it takes over your car's steering, braking, and acceleration while you travel down the highway.

To get started, you won't need to buy a Super Cruise subscription. All Super Cruise–equipped vehicles come with 3 years of connectivity to support Super Cruise functionality. After 3 years, you'll need to buy a Super Cruise Plan.

The Super Cruise System may initiate a lane change to the left or right to pass a slower-moving vehicle ahead and a subsequent lane change to return to your original lane. The Super Cruise System may initiate a lane change to the left or right when the current lane is ending ahead.

TV spots

TV commercials Cadillac Super Cruise

2021 Cadillac Escalade TV Spot, 'Never Stop Arriving' Featuring Regina King, Song by DJ Shadow, Run the Jewels [T1]
Actors

Actors who starred in Cadillac Super Cruise commercials

Regina King photo
Advertisers

Advertisers of commercials featuring Cadillac Super Cruise

Cadillac Super Cruise commercials
Cadillac

Cadillac is an American luxury automobile manufacturer that is known for producing high-quality vehicles with sophisticated designs and advanced technologies. The company has a rich history dating bac...

Agenices

Agencies worked with Cadillac Super Cruise

Cadillac Super Cruise commercials
Leo Burnett
Collaborated with Cadillac Super Cruise
Goods

Other goods

Sports Illustrated Denver Broncos Commemorative Book logo
Sports Illustrated Officially Licensed Denver Broncos Team Jacket logo
Sports Illustrated Denver Broncos Collectible Football logo
Ram Trucks 1500 4x4 Off Road logo
L'Oreal Paris Hair Care Volume Filler Densifying Gelee logo
L'Oreal Paris Hair Care Volume Filler Fiber Amplifying Concentrate logo
L'Oreal Paris Hair Care Volume Filler logo
Nautica Alpine Crew Sweater logo
Nautica Raw Denim Peacoat logo
Nautica Mixed Media Active Jacket logo
Nautica Cable Knit Shawl Collar Sweater logo
Nautica Ribbed Funnel Sweater logo