Mascara by Maybelline New York features superior brush technology and innovative formulas that let you create whatever lash look you set your eyes on. Choose from our long lasting, lengthening or volumizing mascaras to curl, define and boost lash fullness for a natural or dramatic lash look.

Get an instant lash lift effect from a mascara. Falsies Lash Lift mascara with fiber delivers dramatic volume and long, lifted lashes - a mascara that looks like false eyelashes! Our double curved lifting brush and fiber-infused formula grabs lashes at the root to lift, thicken, and lengthen.

Mascaras are products intended to enhance the appearance of the eyes by thickening, lengthening, and usually darkening the eyelashes. Mascaras are usually applied with a brush. Mascaras contain special ingredients that apply the product where it is needed in a precise and controlled manner.

And combined until they end up as the dark paste we know and love. It's. The most famous mascara in the world for a reason and part of that reason is rigorous.

In 1915, when a kitchen stove fire singed his sister Mabel's lashes and brows, Tom Lyle Williams watched in fascination as she performed what she called 'a secret of the harem' – mixing petroleum jelly with coal dust and ash from a burnt cork and applying it to her lashes and brows.

The Maybelline Company was founded in Chicago by pharmacist Thomas Lyle Williams in 1915. Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it with a chemistry set and produced a product sold locally called Lash-Brow-Ine.

False eyelashes are a cosmetic enhancement attaching synthetic or natural fibers to the natural eyelashes to create a fuller, more dramatic look. They are available in various lengths, thicknesses, and curvatures.

Aside from the impact on your look that it creates, falsies actually benefit your natural lashes. Unlike mascara that can make your lashes brittle and weak, false eyelashes act as an alternative to reduce the impact on your natural lashes, thus allowing them to grow thicker and healthier.

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A "cosmetic product" shall mean any substance or mixture intended to be placed in contact with the various external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, ...

Aqua/Water/Eau, Paraffin, Potassium Cetyl Phosphate, Cera Alba/Beeswax/Cire Dabeille, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Acacia Senegal Gum, Glycerin, Cetyl Alcohol, Acrylates Copolymer, Hydroxyethylcellulose, Phenoxyethanol, PEG/PPG-17/18 Dimethicone, Steareth-20, Hydrolyzed Corn Starch, Silica, ...

It starts with the selection of high quality raw materials, such as oils, waxes and pigments. These materials are then carefully mixed to create the desired product formula. Finally, finished products are inspected and tested to ensure they meet Maybelline's high standards for quality and safety.