E*TRADE is the pioneer of online trading for retail investors and now part of Morgan Stanley, a leading global financial services firm renowned for the quality of its wealth management, investment advisory services, research, and market insights.

This means you can access Morgan Stanley's decades of wealth management and investment planning experience, along with E*TRADE's personal trading capabilities across a full range of investment products – bringing together the best of both worlds. Managing your money can be complicated.

“Morgan Stanley's acquisition of E*TRADE reflects the broader trend toward industry consolidation and the attempts we see across many financial institutions to serve the full range of customer segments,” says Jennifer Butler, director of asset management and brokerage research at Corporate Insight.

At E*TRADE, we make it easy to trade stocks, bonds, ETFs, mutual funds, and more.

ETRADE Footer Banking products and services are provided by Morgan Stanley Private Bank, National Association, Member FDIC.

ETrade makes money through offering discounted brokerage services to stock traders, investors, financial professionals, and other individuals. ETrade earns payments from orders and collects interest that it earns on the free float.

ETRADE Footer Banking products and services are provided by Morgan Stanley Private Bank, National Association, Member FDIC.

E-Trade has over five million clients with total assets of US$360 billion.

Morgan Stanley Private Bank ETRADE Footer Banking products and services are provided by Morgan Stanley Private Bank, National Association, Member FDIC.

If you think a cash account might be right for you, you've come to the right place. Let E*TRADE from Morgan Stanley help you with your trading needs. Open an account to start trading with E*TRADE from Morgan Stanley today.

Electronic trading, sometimes called e-trading, is the buying and selling of stocks, bonds, foreign currencies, financial derivatives, cryptocurrencies, and other financial instruments online.

Easy steps to start investing online

1. Open an account. Apply online in about 10 minutes.
2. Put money in. Add money to pay for the shares you want to buy.
3. Pick an investment. Use our free screeners or Morgan Stanley equity research.
4. Place your trade. Our intuitive website and mobile app will guide you.