Wayfair Canada - Online Home Store for Furniture, Decor, Outdoors & More.

Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online.

Unlike other retail companies, Wayfair does not store products in its warehouses. Instead, products are shipped directly from the supplier to the consumer.

“The vast majority of Wayfair's products come directly from factory or importer warehouses. Wayfair buys it from an intermediary that got it [to the US], and then in many cases, that intermediary also ships directly to the consumer's home,” says Jerry Epperson, a furniture industry analyst.

While Wayfair is known for offering a great selection at reasonable prices, it also has a reputation among shoppers for being hit and miss. Check out the reviews on Wayfair bed frames, for example, and you'll see that customer feedback is all over the map.

They create a website using Shopify, and identify and target buyers, typically using Facebook ads, although you will find dropshippers on other platforms, including Instagram, or selling through marketplaces such as online homeware store Wayfair.”

Wayfair offers a different selling experience than Amazon. They are an online retailer that specializes in home goods and furniture. They offer a wide range of products, from rugs and curtains to dishware and furniture. And unlike Amazon, Wayfair also offers a platform for businesses to sell their products.

IKEA offers a seemingly endless supply of organization pieces. In comparison, Wayfair appeals to a much more traditional sense of home decor and design.

I'd say that, while Amazon has a better overall website, perks for Prime members, and less expensive products, Wayfair offers a more straightforward and organized experience for furniture shoppers. But if you're weighing your options, it's not a bad idea to check out both sites before you decide.

Wayfair has an efficient supply chain process The orders were fed directly into suppliers' warehouses, and the e-tailer would arrange delivery logistics to the customer via third-party carriers. In today's instant-everything world, customers expect to get their hands on their purchases fast.

Similar to Amazon and Walmart, Wayfair now offers sponsored product ads, which appear in search results based on keyword targets searched by consumers. These ads show up in organic search results, automated and driven by categories.

Our typical Wayfair customer is a 35 to 65 year old woman with an annual household income of $60,000 to $175,000, who we consider to be a mass market consumer and who we believe is underserved by traditional brick and mortar and other online retailers of home goods.