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What is Benjamin Moore Advance?

Benjamin Moore Advance is a high-quality interior paint that is designed to provide a durable and resilient finish on a variety of surfaces. It is known for its smooth finish, excellent coverage, and resistance to stains and scratches. This paint is perfect for cabinets, trim, and furniture, as it can withstand daily wear and tear.

One of the key features of Benjamin Moore Advance is its advanced formula. Unlike other paints, this paint is water-based and features the brand's proprietary "Alkyd formula." This means it boasts all the benefits of traditional oil-based paints, such as excellent leveling, without the drawbacks of oil-based paints like strong odors and long drying times.

Additionally, Benjamin Moore Advance has a quick-drying time, which means that a freshly painted room can be ready to use in no time. The paint also provides excellent coverage, meaning you'll need fewer coats to achieve a smooth and even finish. Overall, Benjamin Moore Advance is a premium paint designed for those who are looking for a long-lasting and beautiful finish, without sacrificing on quality or durability.

Frequently Asked Questions about benjamin moore advance

A premium quality, waterborne alkyd paint that offers a full line of durable high-end finishes ideal for doors, trim and cabinetry.

They are Durable Designed to last, Benjamin Moore Paints will, without a doubt, withstand the atmosphere wear and tear for long and without losing its color vibrancy and smoothness alike. Benjamin Moore's Regal Select, Aura Grand Entrance and Ben Exterior are some of the best designed to last exterior paints.

In terms of paint quality, durability, coverage, and ease of application, Benjamin Moore's paint takes the cake. Indeed, their indoor paint product, Regal Select, is hands down the best interior paint on the market.

Primer/Finish Systems New surfaces should be fully primed, and previously painted surfaces may be primed or spot primed as necessary. For best hiding results use Benjamin Moore® Advance® Waterborne Interior Alkyd Primer tinted to the approximate finish coat color.

Quality: Benjamin Moore is known for producing high-quality, premium paint products that are designed to deliver exceptional performance and durability. Wide range of colors: Benjamin Moore offers a wide range of colors and finishes to choose from, making it easy to find the perfect color for your project.

Benjamin Moore offers trademarked lines of premium and commercial interior and exterior paints and stains marketed under the Benjamin Moore brand. Its longest-running sub-brand, Regal, was introduced in 1957.

Unlike most paint manufacturers in the industry, Benjamin Moore makes its own resins and pigments, all in the U.S. The combination of Gennex and proprietary resins makes Benjamin Moore paint and color truly unmatchable. Proprietary ingredients and custom formulas optimize the performance of our products.

For a professional finish, you'll need a total of three coats. One coat of primer and two coats of paint provide excellent coverage for most cabinets.

Advance was created to take the place of Satin Impervo. Satin Impervo is an oil-based paint that could not pass many states' environmental requirements. Ben Moore Advance is a waterborne, low VOC paint and clean-up that replaces Satin Impervo.

The premium qualities of Benjamin Moore products make them the must-specify paint for all sectors of the design trade. With more than 3,500 shades - the “why” behind the brand - and formulas that address everything from humidity and sustainability to wear and tear, the company has a paint for every purpose and place.

Benjamin Moore & Co., also known as Benjamin Moore, is an American manufacturer of premium and commercial paints, stains, and other architectural coatings.

New surfaces should be fully primed, and previously painted surfaces may be primed or spot primed as necessary. For best hiding results use Benjamin Moore® Advance™ Waterborne Interior Alkyd Primer tinted to the approximate finish coat color.

TV spots

TV commercials Benjamin Moore Advance

ACE Hardware TV Spot, 'Extra Mile Promise: Benjamin Moore Paints'
Benjamin Moore Advance Paints TV Spot, 'Ion Television: Interior Doors'
Actors

Actors who starred in Benjamin Moore Advance commercials

Dan Wright photo
Advertisers

Advertisers of commercials featuring Benjamin Moore Advance

Benjamin Moore Advance commercials
ACE Hardware

ACE Hardware is a leading hardware and home-improvement retail chain in the United States. Founded in 1924, the company began as a small group of hardware stores in Chicago, but has since expanded to...

Benjamin Moore Advance commercials
Benjamin Moore

Benjamin Moore is a well-known company that manufactures high-quality paints, stains, and other coatings. The company was founded in 1883 by Benjamin Moore and his brother, and it is headquartered in...

Agenices

Agencies worked with Benjamin Moore Advance

Benjamin Moore Advance commercials
FIG
Collaborated with Benjamin Moore Advance
Benjamin Moore Advance commercials
O'Keefe Reinhard & Paul
Collaborated with Benjamin Moore Advance
Benjamin Moore Advance commercials
Spark Foundry
Collaborated with Benjamin Moore Advance
Benjamin Moore Advance commercials
The Martin Agency
Collaborated with Benjamin Moore Advance
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