The new caffeine-free lemon-lime flavored soda is on shelves now in regular and Zero Sugar versions. Starry is a "great-tasting soda bursting with lemon lime flavor that delivers the crisp, refreshing bite consumers have been longing for," the company said in a press release announcing its debut.

Rising Starry The name also brings to mind quite a few on-message cultural memes. The age-old rhyme “Star light, star bright” emphasizes the soda's lightness (no caffeine, clear color) and its bright lemon-lime flavor - chefs use bright to refer to citrus, acidity, and freshness (think spritz of lime on a taco).

Starry hopes to better compete with Sprite, which is owned by Coca-Cola, and 7 Up, which is owned by Keurig Dr.

Yeah, as far as super-sweet lemon-lime sodas go, Starry is solid. It's pretty interchangeable with Sprite. Starry is a bit more citrus-y while Sprite is a little cleaner.

For one thing, it's noticeably less sweet, which is a good thing. (Sierra Mist was made with real sugar, while Starry uses high-fructose corn syrup.) Because it was less cloying, Starry's citrus flavor read cleaner and crisper than in the older formula. Sharper bubbles came through in the Starry, too.

PepsiCo first debuted Starry at the National Association of Convenience Stores show in Las Vegas last October. This week, several influencers received samples of the soda from the company and posted reviews of it on YouTube. It has also been spotted at stores across the country, such as Kroger and Walmart.

Starry is a lemon-lime soft drink distributed in the United States by PepsiCo. Distribution first began in January 2023. The brand is aimed at competing against Coca-Cola's Sprite and Keurig Dr Pepper's 7 Up.

PepsiCo PepsiCo has started rolling out its latest soda, a lemon-lime offering called Starry. In promotional materials, the beverage giant said the product targets Gen Z consumers. Starry competes with Coca-Cola's Sprite, and is available in regular and zero sugar versions.

Starry became PepsiCo's new direct competitor to Sprite. “With one product dominating the category, consumers deserve another option… one that hits different,” said Greg Lyons, Chief Marketing Officer at PepsiCo Beverages North America, in a statement. But…

Pepsi introduced a new lemon-lime beverage, "Starry" to somewhat poor reception, but that does not seem to affect long-term growth. PepsiCo, Inc (NYSE: PEP) may be a popular soda company, but they have had trouble developing a winning lemon-lime product to compete with industry leader, Sprite.

After we experienced a bunch of previously discontinued items make triumphant returns in 2022 and early 2023, we've got a big goodbye coming. After more than 20 years, Sierra Mist has officially been discontinued. In its place, PepsiCo has unveiled a new lemon-lime soda called Starry.

In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023 is available in Regular and Zero-Sugar varieties.