• View All.
• T-shirts & Tanks.
• Pants.
• Shirts.
• Suits & Blazers.
• Cardigans & Sweaters.
• Jeans.
• Jackets & Coats.

We do business with over 605 commercial product suppliers who manufacture products for our brands in over 1183 tier 1 factories in Europe, Asia and Africa. China and Bangladesh are the largest production markets for clothing. The European Union is the largest production market for our beauty assortment.

H&M's business idea is to offer fashion and quality at the best price in a sustainable way. With a broad and varied product range, H&M makes it easy for anyone who is into fashion to express their own personal style.

H&M was also one of the first fast fashion brands to release an eco-conscious collection, encouraging buyers to consider organic and recycled material in their clothing. In recent years, H&M has also tried to improve its sustainability and ethical practices through second-hand initiatives and rental services.

H&M has two design processes: long term planning of collections and real-time design driven by customer trends in the market. The real-time design allows H&M to respond to the market in a faster way and be more flexible in the eyes of the customer. H&M doesn't own factories.

As a leader in the Fast Fashion sphere, with nearly 5,000 stores worldwide, H&M (Hennes & Mauritz) has made a public commitment to moving towards more sustainable clothing manufacturing lifecycles, including protections for garment workers, use of sustainable fabrics, and using renewable energy sources.

China China: main clothing supplier.

The top three locations that ship its raw materials are China, Bangladesh, and India. Its retail headquarter is located in Sweden, where 21 suppliers and factories manufacture H&M's clothing products and accessories.

Sales promotions and discounts: H&M offers seasonal sales, discounts, and promotions to attract customers and encourage purchases. These promotions help the company clear out inventory and create a sense of urgency among customers to take advantage of limited-time offers.

H&M targets individuals who are interested in fashion, but want to remain within a budget. The brand focuses on providing sustainable fashion options for all ages and genders.

Each Conscious choice product contains at least 50% of more sustainable materials - like organic cotton or recycled polyester - but many contain a lot more than that. The only exception is recycled cotton where we accept a level of at least 20%.

Scroll down to get savvy on other more sustainable materials we use frequently at H&M.

• Lyocell. Lyocell is a renewable, all-natural material made from plant-based cellulose, for example cellulose from trees.
• Recycled wool. Wool is a renewable, natural material.
• Linen.
• Recycled polyester.
• Recycled polyamide.
• Recycled plastic.