Mars, Inc Snickers (stylized in all caps) is a chocolate bar consisting of nougat topped with caramel and peanuts, and all encased in milk chocolate. The bars are made by the American company Mars, Inc.

INGREDIENTS: Milk Chocolate (Sugar, Cocoa Butter, Chocolate, Skim Milk, Lactose, Milkfat, Soy Lecithin), Corn Syrup, Almonds, Sugar, Skim Milk, Palm Oil, Less Than 2% - Lactose, Salt, Hydrogenated Palm Kernel Oil, Egg Whites, Artificial Flavor.

Almonds, Sugar, Vegetable Oil (Palm Oil, Hydrogenated Palm Kernel Oil, Hydrogenated Cottonseed Oil, and/or Hydrogenated Rapeseed Oil), Invert Sugar, Lactose, Corn Syrup Solids, Chocolate, Dextrose, Less than 2% - Vegetable Glycerine, Milkfat, Salt, Calcium Carbonate, Soy Lecithin, Cocoa Powder Processed with Alkali, ...

Concurrent to becoming candy moguls, Fred and Ethel Mars owned a Tennessee farm, named the Milky Way Farm, that bred racehorses. Some of these horses became regular sweepstakes winners; Ethel's favorite was named Snickers. Alas, the horse died just two months before the couple released their new candy bar.

Official brand statement: “You're Not You When You're Hungry.™ SNICKERS® Satisfies.” Interesting facts: Snickers was created by the Mars family and named after their favourite horse.

Snickers is the most popular candy bar in the whole world and there's no surprise why. The delicious treat is jam packed with delicious roasted peanuts, sweet gooey caramel, and a crispy nougat, all coated with sweet, decadent milk chocolate.

Meet the softer side of Snickers Candy: Made with creamy almond butter, rich caramel and the simple goodness of fresh ground almonds enrobed in a milk chocolate shell. Each fun size pack contains individually wrapped Creamy Snickers Almond Butter Squares, making them easy to share with friends or coworkers.

In 2003, the company introduced a replacement called Snickers Almond, which is similar to the Mars bar, containing nougat, almonds, caramel, and a milk chocolate coating, although there are some differences. For example, the almonds are in smaller pieces in Snickers Almond than in the Mars bar.

Almond butter is a food paste made from grinding almonds into a nut butter. Almond butter may be "crunchy" or "smooth", and is generally "stir" (susceptible to oil separation) or "no-stir" (emulsified). Almond butter may be either raw or roasted, but this describes the almonds themselves, prior to grinding.

It's named after the Mars first family horse. Mar's wife Ethel had an affinity for one specific horse named Snickers. When he passed away before the release of a new candy bar (hint, hint), Frank decided to name it after the horse, hence the name, Snickers.

You're not you when you're hungry - Key takeaways The Snickers campaign idea was to convince people that they are not themselves when hungry and are not acting as they should in a specific group.

What is the key brand message behind Snickers "You're not you when you're hungry"? That people are not themselves when they are hungry. A Snickers bar is the solution to make people themselves again.

A brand statement is a concise summary of what your business does, how you do it, and what makes it unique. In just a few sentences (preferably one) people should be able to understand you or your company's mission, goals, values, and how you or your business is different from your competition.

That is pretty much the right answer to why any best selling item is best selling. If you're looking for scientific reasons then I would way that peanuts, caramel, and chocolate are a winning combination when it comes to taste as well as when it comes to perception of hunger busting. You have carbs, fats, and protein.

Meet the softer side of SNICKERS and experience a new kind of satisfaction. Packed with peanut butter, caramel, chopped nuts and covered in delicious milk chocolate.