Shampoos made for colored hair tend to have a higher pH balance than regular shampoos, which helps protect the integrity of your color. They also typically contain ingredients that help restore hair's natural moisture levels and soften it after being washed with harsh detergents (like sulfates).

Color safe shampoo works to preserve hair color by using gentle ingredients that cleanse hair without stripping out the color with detergents and other chemicals that might remove color deposits from hair.

The color protect formula has UV Filters- light reflecting systems that combine an active nourishing ingredient and filter to work on protecting and transforming your vibrant colored hair!

Things to love about Madison Reed: Products are Ammonia, Resorcinol, and PPD-Free, with No Parabens Added. Proudly offers 100% gray coverage. No stink, burn, or itch because they have none of the harsh chemicals found in other colors. The formula has nurturing ingredients including Argan Oil, Keratin, and Ginseng Root.

Colour Protect Shampoo with UV filter nourishes colour treated hair and transforms it's surface, keeping the hair protected and prolonging its colour radiance. Colour Protect Shampoo by L'Oréal Paris nourishes the hair and transforms it's surface, keeping the hair protected and prolonging the colour radiance.

Shampoo for colored hair is simply extra gentle. It has no sulfates, so it doesn't strip the hair as deeply as regular shampoo. This allows the hair and scalp to get clean without ripping away all of those hair color molecules. Hair color lasts longer if you use a very gentle shampoo.

There are lots of cleansers out there that claim to be color safe, but the best way to know is by looking at the ingredients and finding out if the product you're looking at is a sulfate-free shampoo. Shameless plug: all of our shampoos and conditioners care for your color.

“Color-treated hair has the tendency of already being on the dryer side, so it is key to use a nourishing shampoo that will be delicate on color-treated strands. Sodium chloride, which is salt, can also be found in some shampoo formulas, and is known to contribute to dryness and can even impact or fade hair color.”

– When you do shampoo, be sure to condition your color-treated hair every time with a color-protecting conditioner. Conditioned hair will help your color look shinier and more even. Even if you have fine hair, condition the tips, which are the oldest hairs on your head and have the most damage.

However, the process of dyeing your hair can open up the hair cuticle making it prone to dryness and damage. So it's really important that it's protected with a hair conditioner for coloured hair every time you wash it, in-between colouring sessions.

The fancy brand is pricier than drugstore box dyes at $26.50 per kit on the Madison Reed site or at Ulta, or $22 each if you opt for the subscription membership (only available direct from the company), which auto-delivers a new kit every eight weeks.

Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. I believe this so deeply that I named the company after my daughter, Madison Reed.