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What is Arby's Smokehouse Brisket?

Arby's Smokehouse Brisket is a popular sandwich offered at Arby's fast food chain. The sandwich features smoked brisket meat that is slow-cooked for several hours until it becomes tender and flavorful. The brisket slices are then piled high on a toasted bun with crispy onions, smoky BBQ sauce, and mayo. Many food fans have praised the sandwich for its tasty combination of savory and sweet flavors.

The Arby's Smokehouse Brisket sandwich has been reviewed by food bloggers and enthusiasts, with many commenting positively on the quality of the meat and the balance of flavors in the sandwich. Some reviewers have noted that the sandwich tastes similar to Arby's regular roast beef sandwiches, but with a more distinct smoky flavor.

In addition to the sandwich itself, Arby's has also promoted the sandwich in a unique way. Back in 2014, in order to promote the sandwich, the company aired a 13-hour commercial that featured footage of a brisket being smoked for hours on end. This creative marketing approach received attention from consumers and media alike, helping to further spread the word about the Smokehouse Brisket sandwich.

Overall, Arby's Smokehouse Brisket is a delicious sandwich that has become a popular menu item at the chain. With its tender, slow-cooked brisket and savory BBQ sauce, it's no wonder that so many people enjoy this sandwich.

Frequently Asked Questions about arby's smokehouse brisket

Knows. It features smoked brisket that has been smoked for at least 13 hours in a pit smoker smoked gouda cheese crispy onions mayo and barbecue sauce and serve it all on an artisan style roll.

Arby's Smokehouse Brisket Sandwich features slow-smoked brisket (we're talking at least 13 hours here, people) that is topped with smoked gouda cheese, crispy fried onions, bbq sauce and mayo all served on a toasted bakery style bun. What is this?

Smokehouse Brisket: Smoked Brisket, Smoky Q Sauce, Mayonnaise, Smoked Gouda Cheese, Crispy Onions, Star Cut Bun.

In an effort to demonstrate the smoking process in its entirety, Arby's piloted an on-air commercial of just their brisket smoking in a smoker for 13 hours. The 13-hour spot aired on Saturday, May 24 and the Guinness World Record was confirmed shortly thereafter.

Yeah. That's. But that meat though like oh man brisket this is like melts in your mouth. I think gosh. It's it's so melts in your mouth this was i was eating i'm like why is this tasting.

Brisket is a cut of beef that comes from the lower breast or pectoral muscles of a cow. Because this area is so well-exercised, it makes for quite a tough piece of meat that's full of connective tissue. This is why it's best suited towards a low and slow cooking process.

All you really need is the brisket, BBQ sauce and some bread to put it between to make an amazing sandwich. The rest is just a bonus. But a huge bonus. Nothing you add to the sandwich should take away from the star, the brisket.

cow Beef brisket is a large cut of meat from the breast or the lower chest of a cow. It is one of the nine beef primal cuts and one of the four main barbecue meats. It is a relatively tough piece of meat because the animal works it while moving.

Brisket is a cut of beef that comes from the lower breast or pectoral muscles of a cow. Because this area is so well-exercised, it makes for quite a tough piece of meat that's full of connective tissue. This is why it's best suited towards a low and slow cooking process.

Summary - What is Brisket? Beef brisket is a cut of beef that comes from the lower chest of a cow. It is one of the nine beef primal cuts. The brisket muscles support about 60% of the bodyweight of a cow, so it has a lot of tough connective tissue.

Putting meats and authenticity front and center Arby's marketing strategy is built around being authentic and having fun. When Brand President and Chief Marketing Officer Rob Lynch joined Arby's in 2013, he worked with franchisees and other stakeholders to identify what made the Brand special.

The brisket muscles support about 60% of the bodyweight of a cow, so it has a lot of tough connective tissue. Brisket is a barbecue favorite because slow-cooking brisket melts the connective tissue, turning this cut of meat into a tender, melt-in-your-mouth feast.

Brisket has a dense, savory, beefy flavor like lean steak. When cooked properly, it is very tender with natural juices in every bite -- similar to a fattier steak like a ribeye. Smoked brisket also has the flavors of the natural wood used in the cooking process.

Brisket is a cut of beef that comes from the animal's chest. It is known for its rich, beefy flavor and tender texture when cooked correctly. The taste of brisket is influenced by various factors, including the quality of the meat, the cooking method, and the seasoning used.

TV spots

TV commercials Arby's Smokehouse Brisket

Arby's Smokehouse Brisket TV Spot, 'Brisket Cook-Off' Featuring Bo Dietl
Actors

Actors who starred in Arby's Smokehouse Brisket commercials

Bo Dietl photo
Advertisers

Advertisers of commercials featuring Arby's Smokehouse Brisket

Arby's Smokehouse Brisket commercials
Arby's

Arby's is a renowned fast-food restaurant chain known for its mouthwatering roast beef sandwiches. Founded in 1964 by brothers Forrest and Leroy Raffel, Arby's has grown into a beloved brand with over...

Agenices

Agencies worked with Arby's Smokehouse Brisket

Arby's Smokehouse Brisket commercials
Crispin Porter Bogusky
Collaborated with Arby's Smokehouse Brisket
Arby's Smokehouse Brisket commercials
Fallon
Collaborated with Arby's Smokehouse Brisket
Arby's Smokehouse Brisket commercials
Moxie Interactive, Inc.
Collaborated with Arby's Smokehouse Brisket
Arby's Smokehouse Brisket commercials
Zenith
Collaborated with Arby's Smokehouse Brisket
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