The new menu item features a chicken breast that's been marinated for 12 hours and seasoned with Cajun spices, but it lacks the breading of the chain's existing chicken sandwich.

Make it engaging. A large part of Popeye's success was the way the Chicken Sandwich Wars encouraged customer participation and feedback. Popeye's started a conversation and customers were able to interact with each other and the brand.

Chicken sandwich wars The Chicken sandwich wars is a marketing trend in the United States during which a great number of American quick serve restaurant chains introduced fried chicken sandwiches to their menus.

Popeyes' chicken sandwich introduction was the strongest new product introduction in modern history. It helped the chain add $1.6 billion in total system sales since 2018. System sales are now about $4.8 billion. But the frenzy over the sandwich also generated one of the biggest menu trends in modern history.

Louisiana Chicken Sandwich We're Popeyes, home of the famous Louisiana Chicken Sandwich. A freshly made crispy wonder that was SO damn delicious we sold out across America - traffic stopped. Queues formed. It broke the internet!

August 12, 2019 The battle for chicken sandwich dominance began with little fanfare on August 12, 2019. That's when Popeyes launched its now-famous fried chicken sandwich - a debut that went largely unnoticed until rival Chick-fil-A took to Twitter to tout its sandwich as the original.

“Sandwiching” your competitor's price between two of your own products: one that's less expensive and one that's more expensive and offers more features. This can also be used with three of your own products in an effort to drive more customers to purchase the mid-priced item.

Sandwich Marketing Example: FedEx Instead of immediately dropping their prices to compete directly with USPS, FedEx implemented the sandwich marketing strategy to appeal to a wider market. They made their Overnight Delivery option much more accurate to inform customers of the date and time their package would arrive.

Chicken Sandwich Popeyes' Chicken Sandwich (often referred to audaciously as “The Sandwich”) was released to attention-grabbing crowds in America in 2019 - but it only arrived in Canada as of September 14th.

Popeyes vice president of culinary innovation Amy Alarcon set out to make a perfect chicken sandwich. She and her team workshopped and developed the sandwich we know today, using many of the same spices and butter spread that customers were already familiar with from Popeyes' fried chicken and biscuits.

August 12, 2019 The battle for chicken sandwich dominance began with little fanfare on August 12, 2019. That's when Popeyes launched its now-famous fried chicken sandwich - a debut that went largely unnoticed until rival Chick-fil-A took to Twitter to tout its sandwich as the original.

Popeyes Sweet and Spicy Wings Are the Most Popular Item Since the Chicken Sandwich. Sam Burros is a writer, producer, and cook working with the Food and Lifestyle team at PEOPLE.

When Popeyes launched its crispy chicken sandwich in 2019, the menu item sold out in just two weeks. When it came back, it was a massive hit - the sandwich was so popular it helped lift sales for the chicken chain. Popeyes has sold nuggets and fish sandwiches modeled on the item to try to build off its success.