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What is Old Spice Swagger Antiperspirant and Deodorant?

Old Spice Swagger Antiperspirant and Deodorant is a powerful and effective solution to keeping you fresh and smelling great all day long. This deodorant has been designed specifically for men who want to exude confidence and swagger, while fighting off perspiration and bad body odor.

The antiperspirant feature of the Old Spice Swagger Deodorant helps control sweat and reduce wetness under the arms, while the deodorant works hard to mask body odor with its long-lasting, irresistible fragrance. With just one application, this deodorant protects against sweat, while leaving you smelling fresh and clean.

The scent of Old Spice Swagger Antiperspirant is a blend of fragrances inspired by confidence and masculinity. Strong notes of cedarwood mix with refreshing bursts of lime and a hint of musk to create a signature scent that is sure to turn heads.

In addition to its powerful odor-fighting properties, Old Spice Swagger Deodorant is also made with skin-friendly ingredients to soothe your sensitive skin. The formula is gentle and won't cause irritation or rashes.

Overall, Old Spice Swagger Antiperspirant and Deodorant is a great choice for men who want to feel confident and smell great throughout the day. Its effective formula and masculine scent are sure to make a lasting impression on everyone you meet.

Frequently Asked Questions about old spice swagger antiperspirant and deodorant

Old Spice deodorant inhibits the odor causing bacteria that makes your sweat smell. On top of that, all Old Spice deodorants contain powerful scents that keep you smelling fresh. Old Spice Antiperspirants contain similar deodorant technology, but also reduce sweating.

About This Product Swagger Aluminum-Free Deodorant boasts fade-resistant scent technology, overpowering stink for 24 hours. Swagger has the undeniable smell of masculinity, which happens to be lime and cedarwood. Odor never dares challenge the Red Collection, which transforms unfresh men into legends of confidence.

However, in 2008 all of that changed. Old Spice and Wieden + Kennedy kicked off a new campaign, Old Spice Swagger, and completely transformed the face of the Old Spice brand, as well as their customers.

All Old Spice deodorants fight odor and keep you smelling fresh. On top of that, all Old Spice deodorants are aluminum-free.

older 40-60 year old Through their original position, Old Spice was targeting the older 40-60 year old market and even then, many 40 somethings considered themselves too young to wear Old Spice.

The commercials display the idea of a stereotypical man: rough, strong, screamy and powerful. Society is full of gender stereotypes men constantly look up. With these commercials, Old Spice becomes one of the attributes a real man should possess.

About This Product Old Spice Sweat Defense Dry Spray antiperspirant deodorant delivers fast-acting protection that goes on dry and provides ridiculously long-lasting freshness. Stronger Swagger Antiperspirant Deodorant Invisible Dry Spray smells like lemon, zesty lime, and cedarwood.

Swagger has the undeniable scent of masculinity, which happens to smell like lime and cedarwood.

After suffering severe chemical burns and painful rashes from using Old Spice deodorant, Plaintiffs last week filed a class-action lawsuit seeking over $5 million in damages from Proctor & Gamble, the makers of Old Spice products. The suit was filed last week in U.S. District Court for the Southern District of Ohio.

The target demographic for Old Spice is men aged 18-34 (See Marketing Objective I: Clarifying a Customer Model).

The 10 Best Aluminum Free Antiperspirants & Deodorants in 2023

  • Native Deodorant.
  • Aesop Roll-on Deodorant.
  • Bravo Sierra Deodorant.
  • Crystal Mineral Deodorant Stick.
  • Baxter of California Deodorant.
  • Ursa Major Hoppin' Fresh Deodorant.
  • Each & Every All Natural Aluminum Free Deodorant.
  • Malin + Goetz Deodorant.

“The type of antiperspirant or deodorant you use really comes down to personal preference,” says Dr. Ulupinar. “There's no medical reason to avoid using an aluminum-based product, but there's no reason not to use a natural deodorant if that's what you like.

TV spots

TV commercials Old Spice Swagger Antiperspirant and Deodorant

Old Spice TV Spot, 'Soliloquio'
Old Spice TV Spot, 'Soliloquy'
Advertisers

Advertisers of commercials featuring Old Spice Swagger Antiperspirant and Deodorant

Old Spice Swagger Antiperspirant and Deodorant commercials
Old Spice

Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...

Agenices

Agencies worked with Old Spice Swagger Antiperspirant and Deodorant

Old Spice Swagger Antiperspirant and Deodorant commercials
Publicis
Collaborated with Old Spice Swagger Antiperspirant and Deodorant
Goods

Other goods

Old Spice Hand & Body Lotion Shea Butter logo
Old Spice Swagger Foam Body Wash logo
Old Spice Lavender and Mint GentleMan's Blend Body Wash logo
Old Spice Fiji Daily Hydration Hand & Body Lotion logo
Old Spice Lavender and Mint GentleMan's Blend Deodorant logo
Old Spice Hair Care GentleMan's Blend Lavender and Mint 2 in 1 Shampoo and Conditioner logo
Old Spice Fiji With Palm Tree Body Wash logo
Old Spice Fiji With Palm Tree Deodorant logo
Samuel Adams Alpine Spring logo
Old Spice Sweat Defense Dry Spray logo
Old Spice Sweat Defense Stronger Swagger Deodorant logo
Old Spice Smoother Swagger Hydro Wash logo