Our 1st mascara for voluptuous volume and length. Soft wavy bristle brush holds maximum formula for a dramatic volumizing charge. 200plus bristles catch every lash for a full fringe effect. Smooth glide formula provides silky volume in 1 coat.

L'Oreal Paris Product information

A longwear, volumizing and lengthening mascara that's clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes.

L'Oréal's L'Oréal's Voluminous Lash Paradise Mascara provides voluptuous volume and length, for feathery soft lashes.

To become known as one of the best drugstore mascaras, a mascara definitely has to deliver on the formula front - and Lash Paradise doesn't disappoint. Lash Paradise has a silky-smooth formula that glides on evenly and easily, leaving you with a full lash fringe that's feathery soft in just one coat. No flaking.

Soft wavy mascara wand, with over 200 bristles, holds maximum formula to coat and prepare lashes for mascara. Use before mascara. Glide brush from lash base to lash tip and allow primer to dry before applying mascara on top. Tested under ophthalmological control.

A German inventor called Karl Nessler laid claim to the first fake lash patent, followed hot on the heels by Anna Taylor, a Canadian, who by early 20th-century standards was an innovator, creating a very similar lash to the strip lash we know today.

If volume and length are what you're after in a mascara, L'Oréal Paris' Voluminous Lash Paradise Washable Mascara won't disappoint you as far as delivering the results it promises, on top of being really easy to use and non-irritating.

NovaLash is voted #1 MORE than any other lash company in the WORLD! NovaLash leads the industry with best-in-class technology, techniques, and tools.

Women agreed: 91% saw intense & volumized lashes and 87% saw more beautiful lashes. +98% lengthening effect. Take your lashes to paradise! Our 1st mascara for voluptuous volume & length.

The icon status is largely due to its formula. When Maybelline created Great Lash in 1971, most mascaras used wax as a base. Instead, Maybelline made the first water-based mascara, which makes removal a breeze (this becomes widely adopted among other brands).

I feel like I've tried a lot of different mascaras and have the beat on pretty much each one. This was my first time trying this formula, and wow, I was so pleased with how long and full my lashes looked. I noticed a change in volume right away from my bare lashes after applying this mascara.

200plus bristles catch every lash for a full fringe effect. Waterproof smooth glide formula provides silky volume in 1 coat. Lashes are feathery soft to the touch.