Cool Ranch Doritos Locos Tacos made their debut in 2013 but were discontinued in 2019. They start with a Doritos Cool Ranch taco shell and are filled with seasoned beef, lettuce and cheddar cheese. Taco Bell has created a winning marketing strategy around removing and returning fan favorites to the menu.

Share this story with a friend: The tacos have Doritos shells. The Doritos Locos Tacos from Taco Bell combines crunchy Doritos tortilla chips with a classic fast-food taco in a way that shook the food industry. The cheesy, crispy concoction made a splash shortly after its debut in 2012.

Taco Bell is opening a $5 million taco tab and offering free Doritos Locos Tacos in honor of the “liberation” of the “Taco Tuesday” trademark to customers across the country.

2012 The Doritos Locos Taco first hit the Taco Bell menu in 2012. That's more than 50 years after Glen Bell founded what would become a staple in the fast food industry and 52 years after the Dorito was invented.

Doritos Cool Ranch flavored tortilla chips are packed with big, bold flavor. Experience a burst of tanginess with hints of onion, garlic, tomato and spice merging together in a bold creamy, cool ranch blend.

Then it's time for a bit of flavor. And to get that cheesiness some bovines are working overtime. It takes about ten thousand cows to make all the cheese for our doritos.

Doritos' parent company, Frito-Lay, operated a restaurant named Casa de Fritos inside the park in the1960s. When a salesman noticed that Casa de Fritos was throwing away stale tortillas, he suggested they fry them for chips instead.

Corn, Vegetable Oil (Sunflower, Corn, and/or Canola Oil), Maltodextrin (Made from Corn), Salt, Whey, Monosodium Glutamate, Buttermilk, Romano Cheese (Cow's Milk, Cheese Cultures, Salt, Enzymes), Corn Starch, Onion Powder, Garlic Powder, Dextrose, Natural and Artificial Flavor, Spices, Lactose, Sodium Caseinate, ...

It remains popular because it appeals to value conscious customers. Both Taco Bell and their customers realize perfectly well this is not 'real' Mexican food. They also realize that if you did go into a restaurant that did serve authentic, genuine Mexican food, there would be nothing you could eat for one dollar.

With about 1 million Doritos Locos Tacos sold each day - and more than $1 billion in sales so far - the product launch is the most successful in Taco Bell history.

What's Included

• Seasoned Beef.
• Cheese.
• Tomatoes.
• Reduced-Fat Sour Cream.
• Lettuce.

Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first tortilla chip available nationally in the United States.