blue denim jeans Levi Strauss & Co., world's largest maker of pants, noted especially for its blue denim jeans called Levi's (registered trademark). Its other products include tailored slacks, jackets, hats, shirts, skirts, and belts, and it licenses the manufacture of novelty items. The company is headquartered in San Francisco.

Though denim already existed, Levi's changed everything with one small addition: rivets. Who knew little metal fasteners would change the course of fashion forever? This seemingly minor innovation made jeans stronger and more reliable; in other words, it made them what they are today.

We've thrown out numbers like 501 and 505, which, by now, you know are the Holy Grail of vintage Levi's jeans. The three most popular vintage styles are the 501, 505, and 517, Hillman confirms. You can find it stamped on the leather patch on the back or on the tag inside.

A: signature is different material and fit is large in both length and waist. They do not shrink like regular levis.

The Levi's® brand epitomizes classic American style and effortless cool. An emblem of the pioneering spirit, Levi's® continues to evolve with every generation.

Levi Strauss has invested heavily in sustainable cotton production using less water, better screening of dyestuffs and other chemicals, and improving the wellbeing of factory workers who make their products.

Levi's® Vintage Clothing reproduces each of the most historically significant 501® Jeans and Trucker Jackets from the past 148 years *exactly* as they were when they were first introduced. Every detail is true to the original.

Competitive Advantages One is its massive distribution channel, and the other is the power of its brand, which is extremely well known and trusted. The Levi's brand has the highest brand awareness in the denim bottoms category globally and is the #1 brand globally in jeanswear (measured by total retail sales).

501s® – “The 501 is naturally the most collectible Levi's® garment,” said Levi Strauss & Co.

A pair of Levi's jeans from the 1880s has sold at an auction in a small town in New Mexico for more than $87,000. The jeans – found in an abandoned mine by a “denim archaeologist” – were bought by 23-year-old Kyle Hautner and Zip Stevenson, a veteran of the vintage denim market.

Name Variations

• Levey (Hebrew)
• Lewi (Hebrew)
• Levon.
• Levee.
• Levin.
• Leevi (Finnish)
• Lewy (Polish)

Our brands are among the most celebrated names in apparel, recognized for their quality, originality and integrity. The Levi's® brand epitomizes classic American style and effortless cool.