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What is Peeps?

Peeps are a popular marshmallow candy that are often associated with holidays such as Easter and Halloween. These small, brightly colored candies are shaped like chicks, bunnies, and other cute creatures. Peeps are a beloved treat among children and adults alike, and many people look forward to indulging in these sweet and delicious candies each year.

Peeps were first introduced in the 1950s by the candy manufacturer, Just Born. The original Peeps were yellow chicks, but over the years, the company has expanded their line to include a variety of colors and shapes. Today, Peeps come in numerous flavors, including chocolate, caramel, and even pumpkin spice.

One of the unique aspects of Peeps is their shelf life. Unlike many other candies, Peeps have a long shelf life and can be stored for several months without going stale. As a result, many people enjoy saving their Peeps as a decorative element, using them to create colorful and festive centerpieces.

Another fun fact about Peeps is that they have become a popular ingredient in recipes and desserts. Peeps can be used to create colorful cakes, cupcakes, and even s'mores. In recent years, some people have even started to use Peeps as a pizza topping!

Overall, Peeps are a fun and delicious candy that have become a beloved part of American culture. Whether you enjoy eating them plain, using them for crafts, or incorporating them into recipes, Peeps are sure to bring a smile to your face.

Frequently Asked Questions about peeps

Just Born is a family-owned candy manufacturer that has been in business since 1923 and through three generations. We make some of the most beloved and iconic candy brands: PEEPS®, MIKE AND IKE®, HOT TAMALES® and GOLDENBERG'S® PEANUT CHEWS® Candy Brands.

Just Born Quality Confections Just Born Quality Confections is a third generation, family-owned candy manufacturer that has been in business since 1923 and is known for its iconic brands including: PEEPS® Brand Marshmallow Candies.

Peeps are manufactured by the Bethlehem, Pennsylvania-based Just Born candy company, which was founded in 1910 by a Russian immigrant named Sam Born and also manufactures such trick-or-treating offenses as Mike & Ikes and Hot Tamales.

The big three are sugar, corn syrup (I.e., more sugar) and gelatin. They contain less than half a percent of food coloring, potassium sorbate (a preservative), natural flavors and carnauba wax.

While Peeps are obviously meant for eating, their role as a festive treat is not the only reason people love them. The marshmallows have carved out a niche as a source of experimentation for the young and the young at heart. One of the most popular Peeps experiments is also one of the simplest.

A PEEP is a plan for a person who may need assistance, for instance, a person with impaired mobility, to evacuate a building or reach a place of safety in the event of an emergency.

Peeps were once made by hand and took nearly 30 hours to create. Peeps are owned and made by Just Born Inc., a candy company located in Bethlehem, Pa. The company is named after Sam Born, a Russian-born founder and confectioner, who started the brand in 1917 after immigrating to the United States.

Bethlehem, Pennsylvania The colorful candies are proudly made in Bethlehem, Pennsylvania, where they make 5.5 million Peeps per day. Peeps were first manufactured in 1953 by hand. Workers used pastry tubes to craft the confections, and it took 27 hours to make just one Peeps chick.

Personal Emergency Evacuation Plans (PEEPs)

Bethlehem, Pennsylvania Peeps are produced by Just Born, a candy manufacturer founded in Bethlehem, Pennsylvania, by an immigrant from Vinnitsa in the Russian Empire (now in Ukraine), Sam Born (1891–1959).

PEEPS® Fun Facts Just Born produces enough PEEPS® Brand Marshmallow Candies in one year to circle the earth twice. In the late 1950s PEEPS® wings were “clipped” to give them a sleek, modern look. PEEPS® Brand Candies have been the #1 non-chocolate brand at Easter for more than 20 years*.

United States Peeps

Product typeConfectionery
OwnerJust Born
CountryUnited States
Introduced1953
Previous ownersRodda Candy Company

friends Peeps = friends Eg. “ These are my peeps (friends).”

Peeps Candy Is A Known Carcinogen Banned In Europe Essentially, the FDA declared the dye unsafe to apply to the skin but has not prohibited it from being ingested.

TV spots

TV commercials Peeps

Target TV Spot, 'Conejito'
Target TV Spot, 'Hangin' with My Peeps, Target Style' Song by Questlove
Toys R Us Goodies Under $5 TV Spot, 'Easter'
Actors

Actors who starred in Peeps commercials

Kelley Buttrick photo
Advertisers

Advertisers of commercials featuring Peeps

Peeps commercials
Target

Target Corporation, commonly known as Target, is a retail corporation headquartered in Minneapolis, Minnesota. It is one of the largest retail chains in the United States and operates over 1,800 store...

Peeps commercials
Toys R Us

Toys "R" Us was once a beloved and iconic company in the world of toys. Founded in 1948 by Charles Lazarus, the company quickly grew to become the go-to destination for children and parents alike. Wit...

Agenices

Agencies worked with Peeps

Peeps commercials
AKQA
Collaborated with Peeps
Peeps commercials
Deutsch
Collaborated with Peeps
Peeps commercials
Essence
Collaborated with Peeps
Peeps commercials
Mother New York
Collaborated with Peeps
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