The Groupon mobile app can be downloaded from the App Store or Google Play Store. You can use the mobile app to view and redeem your purchased Groupons, browse new deals, and receive notifications for deals near you (learn about Setting Your Location Preferences).

Businesses can use Groupon as an advertising and marketing service. Payments for Groupon deals go to Groupon, which deducts a fee off the top and then sends the rest to the merchant.

How to advertise on Groupon

1. Pick the type of deal you're offering.
2. Add your business's information on the form.
3. Create your deal.
4. Input the price of your deal and its discount.
5. Upload an image to represent your deal.
6. Draft a summary of your business.
7. Submit the Groupon business questionnaire.

“As a pay-only-for-performance marketing channel, we don't take anything upfront from our merchants.” In order to make an offer enticing to shoppers, businesses may have to offer a discount that significantly reduces their profit, and Groupon users may not turn into repeat customers.

global e-commerce marketplace Groupon is an American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries. Based in Chicago, Groupon was launched there in November 2008, launching soon after in Boston, New York City and Toronto.

Increased Traffic. The main reason to advertise on Groupon is to increase your traffic. By offering a deep discount on a sale item, you can attract new customers. Some businesses do not try to make money on the sale item, using it as a loss leader to make customers aware of the company and its other products.

It's best to feature your deal on a product that costs less to make. Companies in the service industry:Groupon is a great platform to use if you're offering a service. Advertising a discount brings more people in whenever you're experiencing slow periods with fewer customers at your store.

With Groupon, businesses create special offers only available to a select number of customers. Customers purchase these special offers at a reduced price. The sale is called a “Groupon” because the discounted price is only available to a certain number of people. If a product doesn't sell, it isn't offered again.

Using Groupon to advertise your business is a great way to build brand awareness and sell any excess items.

Over the past few years, the number of Groupon shoppers has fallen sharply. From nearly 54 million unique customers purchasing at least one offer on the site in the fourth quarter of 2014, this figure shrank to 17.5 million buyers by the second quarter of 2023.

By the mid-2010s, Groupon had exhausted its pool of potential merchants. The quantity and quality of their daily deals decreased substantially, and so did their number of active shoppers. This had a catastrophic effect on revenue, which declined by 80% from 3 billion in 2014 to 600 million dollars in 2022.

One of the biggest disadvantages of using Groupon is that it can significantly reduce your profit margins. Groupon typically takes a large percentage of the revenue generated from the deal, leaving businesses with a small portion of the sale.