Our customers can be confident that comprehensive measures have been taken to assure that the diamonds that we sell are conflict free. Even before the Kimberley Process was enacted into law, Ben Bridge has required our vendors to pledge to buy and sell only conflict-free diamonds.

Forevermark diamonds are hand-selected for their beauty and rarity; each is genuine, untreated and natural. Less than one percent of the world's diamonds are eligible to become Forevermark.

Forevermark was launched in 2008 as part of De Beers Group. Its launch was focused on Asia, establishing Forevermark's first markets in Hong Kong, China, and Japan later in 2009. In 2011, the brand was introduced in the United States and India.

Sourcing. An ancient mineral, the rough diamond is liberated from carefully selected mines around the world in countries such as South Africa, Botswana, Namibia and Canada. De Beers Forevermark diamonds are mined deep below ground, from the ocean and even beneath an Arctic lake.

moissanite Hands down, moissanite is the number one alternative when it comes to the best fake diamonds for a number of reasons. First of all, moissanite has a hardness that rivals an actual diamond. Diamonds rate 10 on the hardness scale, but moissanites come in a very close second, at 9.25.

This means that diamond jewelry is often imitated and sold as a real diamond. If you have been sold a fake diamond it is most likely to be CZ (Cubic Zirconia), an imitation created in a lab. While some choose to knowingly buy and sell CZ gems, others attempt to exploit the industry and sell them as real diamonds.

De Beers Forevermark brings you the most carefully selected diamonds in the world, drawing from over 130 years of diamond expertise. Each one is responsibly sourced, and then meticulously cut, polished and graded before it can be inscribed with proprietary technology that makes it uniquely yours.

Once a diamond's provenance and quality have been confirmed, it is inscribed with a unique number that represents our promise: that the diamond is beautiful, rare and responsibly sourced. Only then does it become a Forevermark diamond.

The rare and the beautiful With a rigorous selection process, De Beers Forevermark inscribed diamonds would only fill just over two tyres of the bus, proving how truly beautiful and rare a De Beers Forevermark diamond is.

Moissanite Moissanite is considered one of the best faux diamonds. While more expensive than CZ it is typically only 1/10th of the price of natural diamond. Moissanite in its natural form remains very rare, so today most moissanite is lab created.

The bad news is they don't hold their value quite the same as natural diamonds. Depending on the current diamond industry market, a natural diamond typically holds around 25% to 50% of its value, while by some estimates, lab-grown diamonds may hold little to no resale value.

moissanite Hands down, moissanite is the number one alternative when it comes to the best fake diamonds for a number of reasons. First of all, moissanite has a hardness that rivals an actual diamond. Diamonds rate 10 on the hardness scale, but moissanites come in a very close second, at 9.25.

Simulated diamonds are also known as diamond simulants and include things like cubic zirconia (CZ), moissanite, and YAG. They can also include some natural clear gemstones like white sapphire, white zircon or even clear quartz.