Denny's is known for being a place where you can get a Grand Slam breakfast of pancakes, eggs, bacon, sausage, hash browns, juice, and coffee - 24 hours a day. But like many other fast food chains, Denny's has evolved over the years, the Daily Meal reports.

What sets it apart from other restaurant brands? Offering an extensive breakfast, lunch, dinner and late night menu with all dishes available all the time is a clear differentiator from competitors. Denny's offers its franchisees and licensees a range of restaurant models.

The Super Slam makes it easier to do just that." Indeed, at the surprisingly modest price of $7.99 (or $9.99, depending on select locations), two people could very well eat an entire table's worth of food for very little money. Or just one person, depending on how much they love Denny's.

Denny's was founded by Harold Butler and Richard Jezak, who opened Danny's Donuts in Lakewood, California, in 1953. In 1956, a year after Jezak departed from the six-store chain, Butler changed the concept, shifting it from a donut shop to a coffee shop with store No. 8.

Denny's Threats

Denny's is able to gain a competitive advantage from their direct competitors operating in the diner industry (e.g. IHOP or Waffle House) through their accessibility to families who can't afford the expensive experience of dining at a full-service restaurant.

Top 10 Breakfast Foods in America

1. Bacon. Did you guess correctly?
2. Pancakes. Pancakes have always been a popular breakfast food.
3. Chicken and Waffles. When you can't decide between savory or sweet, choose chicken and waffles!
4. Avocado Toast.
5. Home Fries.
6. Cereal.
7. Breakfast Wrap.
8. Breakfast Sandwich.

The name “Danny,” meanwhile, held no real significance for either Butler or Jezak. They picked it simply because it was popular, and neither founder had any relatives or acquaintances in mind when they chose it, Butler told the Los Angeles Times in 1985.

During the conversation, Tracy revealed that the inspiration for the film came from an actual high-end restaurant he visited on a remote Norwegian island. He described the food-as-storytelling experience as claustrophobic, saying that patrons are "held hostage" for hours.

The Denny's Story: How a Company in Crisis Resurrected Its Good Name and Reputation.

What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Your target market is the group of consumers – in this case, diners – whom you will aim to attract. They are people who are most likely to buy what you're selling. The target customer of your restaurant is a specific segment of the larger dining market.

A competitive advantage is anything that gives a company an edge over its competitors, helping it attract more customers and grow its market share. A competitive advantage can take three primary forms: Cost advantage–producing a product or providing a service at a lower cost than competitors.

Competitive advantage refers to the ways that a company can produce goods or deliver services better than its competitors. It allows a company to achieve superior margins and generate value for the company and its shareholders.