Snapchat is a social media platform and multimedia messaging application that can be accessed via Android and iOS mobile devices. Snapchat users can share pictures and videos with each other while adding filters or other effects.

One of the major benefits of Snapchat is that it offers a variety of ways to target local demographics. If you create custom Geofilters, also called Community Filters, people who are using the social platform within your specified location (Geofence) can see and use your filters in their own posts.

Nowadays, users like to share and see photos and videos. Snapchat is a platform that connects users through snaps. Here, anybody can share photos and videos, talk with their connections, and try new lenses and filters that give joy to the users, which is the biggest reason behind people using Snapchat.

Consider the pros and cons.

• PRO: Experiencing your product. On Snapchat, it's all about the experience.
• PRO: Geofilters. Area-specific filters, or geofilters, cover a geographically bound area known as a geofence.
• PRO: Great for sales and promotions.
• CON: Limited audience.
• CON: Lack of analytics.
• CON: Timing.

Consider the pros and cons.

• PRO: Experiencing your product. On Snapchat, it's all about the experience.
• PRO: Geofilters. Area-specific filters, or geofilters, cover a geographically bound area known as a geofence.
• PRO: Great for sales and promotions.
• CON: Limited audience.
• CON: Lack of analytics.
• CON: Timing.

The Pros of Using Snapchat

• Snapchat is very creative.
• Snapchat is more about chatting with friends in real-time than posting status updates, like some of the other apps, allowing teens to build and maintain friendships.
• 'Snaps' (messages sent to groups of friends) disappear after 10 seconds after they are opened.

Teens may easily feel dissatisfied if they don't look fit and beautiful like others on Snapchat. The dissatisfaction may lead to a number of mental health conditions such as anxiety, depression, eating disorders and many more. Another issue with Snapchat is cyberbullying.

People Often Use Snapchat When Hanging Out With Friends 19% of users turn to Snapchat while shopping, and 14% use it while attending social events.

The platform boasts advantages like authentic communication, creative features, a distinct discovery platform, and privacy controls. However, it also faces drawbacks such as limited audience reach, risks of inappropriate content, a steep learning curve, and limited analytics.

Consider the pros and cons.

• PRO: Experiencing your product. On Snapchat, it's all about the experience.
• PRO: Geofilters. Area-specific filters, or geofilters, cover a geographically bound area known as a geofence.
• PRO: Great for sales and promotions.
• CON: Limited audience.
• CON: Lack of analytics.
• CON: Timing.

People Often Use Snapchat When Hanging Out With Friends 34% of people say they use Snapchat more than other social media while hanging out with friends. This is likely because it's become a common way to capture memories with those they're closest to.

Snapchat offers more immediate engagement with users than older, more traditional social media platforms like Facebook. It's more interactive than traditional social media platforms, where users must scroll through dozens and dozens of posts to find your marketing message.