Ingredients: Water (Aqua), Glycerin, Propanediol, Hydroxyethylcellulose, Caprae Lac (Goat Milk), Colostrum, Bifida Ferment Lysate, Lactose, Milk Protein, Sodium Hyaluronate, Darutoside, Cucumis Sativus (Cucumber) Fruit Extract, Aloe Barbadensis Leaf Juice, Chamomilla Recutita (Matricaria) Flower Extract, Eryngium ...

An eye serum, because of its more fluid formula, penetrates deeper into the skin than other, regular skincare moisturisers. This allows it to target cells that are not yet at the top surface levels, keeping more skin layers nourished and healthy.

The key difference between serums and creams that are designed for eye care are the potency or concentration of ingredients: serums are more intense, creams less-so. However, this doesn't mean that one is necessarily better than the other.

Like face serums, the biggest boon of eye-area serums is that they're highly concentrated. Their potency, along with their ability to be paired with heavier eye creams, means eye serums are highly effective in managing eye-area concerns like puffiness and crow's feet.

How often should you use eye serum? For most eye serums, you can use it daily or even twice daily. For the best benefits, follow the directions on the product you own.

Just like eye creams, eye serums can be applied both in the morning and at night. Always let the skin fully absorb the serum before moving on to other steps in your routine. If you apply an eye serum in the morning, you can also add it to your moisturiser.

Pat the serum into the skin first and follow up with the eye cream. When choosing an eye serum and eye cream, look for products that contain antioxidants and brightening ingredients such as vitamin C and caffeine.

Remember, serums first, then moisturizer, eye cream and facial oil to finish off!

Most eye creams are meant to be used both morning and night and will be most effective when applied appropriately and consistently, says Dr. Robinson. (This is especially true when it comes to reaping their hydrating benefits.) If you want to apply just once a day, do so at night, suggests Dr.

The general rule is to apply products from the thinnest to thickest consistency, so serums should come before moisturizers and facial oils. However, it's also important to take into account the type of product you are using and how often you use it in order to determine the best skincare routine for your skin.

Step Four: Moisturizer goes on after serum. You'll want to start at the top of your face and work down. Step Five: Eye cream goes on after moisturizer, which you want to pat on lightly around your orbital bone. Step Six: Make sure you also apply eye cream above your eye, too, especially if it is a lifting cream.

DO I PUT SERUM ON BEFORE MOISTURISER? Yes, your face serum goes first. In fact, the general rule with skincare products is that you should start with your lightest, thinnest formulas first, then gradually build up to the richest.

Always apply skincare products from the lightest to the heaviest to ensure that your skin gets all the benefits. The eye serum should go before the moisturiser, as it contains more active ingredients.