As one of the nation's largest retailers of apparel, home, jewelry, and beauty merchandise, JCPenney has a portfolio of private and national brands of remarkable quality and exceptional value.

J.C. Penney, in full J.C. Penney Corporation, Inc., formerly J.C. Penney Stores Company (1913–24) and J.C. Penney Co. (1924–68), American retail company, founded in 1902 by James Cash Penney and today engaged in marketing apparel, home furnishings, jewelry, cosmetics, and cookware.

Shopping on the go made easier with JCPenny free apps for your iPhone or Android device.

JCPenney's mission statement is "JCPenney is executing a strategic Long Range Plan that consists of four integrated strategies aimed at building a deeper, more enduring relationship with our customers, increasing the engagement and retention of our Associates, and delivering industry leading financial performance to ...

Death of J.C. Penney and peak: 1970s JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. However, the company was hard hit by the 1974 recession with its stock price declining by two-thirds.

For the full year ending in January 2023, JCPenney's net sales fell 3.4% year-over-year to $7.6 billion. Overall, department store sales dropped 1.5% over the first seven months of 2023, compared to a year ago, Census data shows.

He accepted “cash only” for his goods, rather than credit. Penney's store was successful because his customers liked the merchandise and good service. Within a year, Penney was managing two more stores. Soon, he had a one-third ownership in three stores in Wyoming.

NCR RealPOS 82XRT JCPenney currently uses NCR RealPOS 82XRT POS terminals in its stores.

JCPenney is your one-stop shop for fantastic savings. Your journey towards better value starts and ends with us – online or at your closest JCPenney store!

JCPenney is on a mission to design, develop, source and offer customers more sustainable products that our customers love. We have developed a five-year roadmap to use preferred sustainable fibers in 100% of our private label apparel and home products by 2026.

JCPenney has targeted upper-middle and middle-class families as its potential customers and set up mid-range department outlets. It believes in the everyday value and has adopted its pricing strategy based on this theme.

In 2020, J.C. Penney was the fifth leading apparel retailer in the United States. Some of its main competitors include TJX, Nordstrom, and Macy's.