Truly Hard Seltzer is a clean, crisp and refreshing hard seltzer with a hint of real fruit juice from concentrate, natural fruit flavors, and just 100 calories, 1g sugar and 5% ALC/VOL. Truly Hard Seltzer is crafted with simple, naturally gluten-free ingredients and contains alcohol made from cane sugar.

Hard seltzer is a popular alcoholic drink that combines alcohol with flavored carbonated water. It is lower in alcohol content, calories, and sugar when compared to other popular drinks. Like other alcohol, hard seltzer is not considered healthy and should be consumed in moderation.

Truly Hard Seltzer | Boston Beer Co.

BOSTON - The hard seltzer craze is letting up, and that's forcing a local maker of the once-trendy alcoholic beverage to pivot. Boston Beer Company announced this week it is giving its 7-year-old Truly brand a "refresh" in order to keep up with changing consumer tastes.

The addition of carbon dioxide gives a can of seltzer its distinctive bubbles and fizz. Thus, hard seltzer is alcoholic soda water. Most hard seltzers on the market today are between 4% and 5% alcohol by volume (ABV), though some have a higher ABV.

Hard Seltzer is the name given to a new and exciting category of alcoholic drink. Hard Seltzers are typically made with just three ingredients: sparkling water, alcohol and flavourings.

Hard seltzers make excellent cocktail mixers without diluting your drink. Try substituting one for conventional seltzer to get an extra-potent vodka soda or with gin for a summertime punch. If you're serving hard seltzer at a party, consider adding fresh fruit or a little bit of fruit juice.

Truly Hard Seltzer is not a cocktail… There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

Top Hard Seltzer Companies and Manufacturer Worldwide:

• Anheuser-Busch InBev SA/NV. Establishment: 2008.
• E. & J.
• Blue Marble Cocktails Inc. Establishment: 2016.
• Ficks & Co. Establishment: 2012.
• Future Proof Brands LLC. Establishment: 2011.
• The Boston Beer Company Inc.
• Lift Bridge Brewing Co.
• Oskar Blues Brewery.

Truly Hard Seltzer is not a cocktail… There is no vodka, or even liquor, in Truly Hard Seltzer or most others. The alcohol in “spiked” seltzer comes from fermented cane sugar, which is made in a similar process to beer, except flavors and carbonation are added.

Don't worry, live Truly Our philosophy is simple: Look forward and recline backward. After all, life's too short to worry that much. So consider this your cue: Kick up your feet, crack open a can, and drink it allllll in.