First, there is the Spotify Premium Individual subscription, which is $10.99/month. This allows access to all the Premium features such as no ad interruptions, on-demand playback, and downloading tracks for offline listening.

10 Spotify features that help in personalising your listening experience

• Discover Weekly. A mystical playlist curated for each user based on listening habits, introducing magical musical adventures every Monday.
• Daily Mixes.
• Release Radar.
• Time Capsule.
• Your Library.
• Collaborative Playlists.
• Follow Artists.
• Customised Radio.

Discovery Through Data From its mobile machine-learning, artificial intelligence and data-sifting technology, Spotify analyses your listening habits and builds out customised recommendations. This includes playlists and music suggestions based on the genres and artists you're listening to regularly.

We are the world's most popular audio streaming subscription service with more than 551 million users, including 220 million subscribers in more than 180 markets.

In a press release announcing the changes, Spotify notes that it's increasing prices “so that we can keep innovating.” (An FAQ also notes “changing market conditions” and that the higher fees “will help us continue delivering value to fans.”

$10/month is cheaper than buying a new CD every month, and if you're listening to ~15hrs of music every day, I'd wager you would hear more enjoyable new music in just one week, let alone a whole month. At that rate you would have at least 4-5 new CD's every month for just $10.

Spotify is a digital music, podcast, and video service that gives you access to millions of songs and other content from creators all over the world. Basic functions such as playing music are totally free, but you can also choose to upgrade to Spotify Premium.

Swifties Can Now Show Off Their Top 5 Taylor Swift Eras With Spotify Interactive Experience. The feature allows users to choose their own top five albums, or see which ones they've streamed the most.

Spotify unique selling proposition Spotify pioneered the "Freemium" business model, which provides users with free and paid tiers of service. By allowing users unlimited free access to its music library in exchange for displaying advertisements, Spotify was able to amass a vast user base.

Spotify has built a competitive advantage in the music streaming industry by providing personalized playlists and music recommendations to its listeners. Spotify can sustain this competitive advantage through its strong brand name, agile organizational architecture, the volume of user data, and proprietary algorithms.

Spotify remains the No. 1 streaming audio service with a sizable lead over Apple, Amazon and YouTube Music in reported paid subscribers. It has branched out into audiobooks and podcasts and now has nearly 200 million paying customers.

In the end, the worth of Spotify Premium is contingent on the specific needs and preferences of each user. For those who prioritize high-quality audio, an ad-free listening experience, and extensive library access, upgrading to Spotify Premium is a worthwhile investment in their music streaming experience.