Christmas 1969 Sixteen-year-old Mike Kittredge, too broke to buy his mother a present, melts some crayons to create a homemade candle. A neighbor takes an interest and wants one of her own. With that small stake, Mike buys enough wax to make two candles - one for his mom, and another to sell.

They spent under $100 million on advertising in digital in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Yankee Candle launched and advertised 1 new product in the past twelve months.

The evergreen candle is one of our favorites. It burns cleanly and provides a pleasant pine, fir and overall an evergreen smell. This candle smells like a walk in an evergreen forest!

At Yankee Candle, we are committed to delivering distinctive products and experiences in a sustainable and socially responsible way for our customers, communities, and employees - now and for generations to come.

Since they are built to last for a long time and always have a high performing wick, the Yankee Candle is an excellent choice for many people. Yankee Candles burn down evenly, and they take a very long time to use up. The Yankee Candles are made of natural material, and therefore they burn at a slower rate as well.

One of the main benefits is their long-lasting burn time. These candles can burn for up to 40 hours, making them an excellent value for their price point. Another benefit is their scent quality. Yankee Candle uses high-quality fragrance oils to create their scents, which means they are strong and long-lasting.

Target Audience: Women ages 20-60 Homeowners with families.

That fresh pine scent comes mostly from chemical compounds called terpenes. These terpenes are plentiful in conifer resin and these include alpha pinene and beta-pinene, alongside limonene and bornyl acetate which all contribute to the smell of pine, spruce or fir trees.

Evergreen scented candles have 3 layers of deep green tones and a rich evergreen fragrance for Christmas or year-round.

MISSION STATEMENT Our mission is: To be your handcrafted candle making company of choice, that produces high quality scented candles, and other products that will truly inspire and illuminate your senses with compelling aromas.

Luckily, each candle is made with premium-grade paraffin wax and each wick is a natural fiber wick. Yankee Candle features more than 600 fragrances and you really can't go wrong.

Essentially, scented candles are so popular because they provide a simple way to add relaxation, ambiance, and decorative appeal to any space. Equally, they also provide a great way to indulge in some self-care and unwind after a long day.

They can help improve mood, reduce stress and anxiety, promote relaxation, and improve sleep. Whether you're looking to create a relaxing atmosphere in your home, manage stress and anxiety, or improve your sleep, scented candles can be a valuable tool for promoting mental health and well-being.

Luxury candles tend to have strong and unique scents, such as those derived from essential oils or flowers. These kinds of candles can often come in unique shapes and sizes, with some having intricate designs carved into the wax.