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What is Gorton's Smart & Crunchy Fish Sticks?

Gorton's Smart & Crunchy Fish Sticks are a popular seafood product offered by Gorton's Seafood. These fish sticks are an exciting reinvention of the classic fish sticks, as they are made with a unique "Smart & Crunchy" coating that provides a delicious and crunchy texture, while also being healthier than traditional fried fish sticks.

The Smart & Crunchy coating on Gorton's fish sticks is made with a blend of whole grains and breadcrumbs, giving them a satisfying crunch without the need for deep frying. This innovative coating not only adds a delightful texture to the fish sticks, but it also helps reduce the overall fat content.

What sets Gorton's Smart & Crunchy Fish Sticks apart is their focus on offering a healthier seafood option. Unlike regular fried fish sticks, which can be high in fat and calories, Gorton's Smart & Crunchy Fish Sticks have 50% less fat than their original fish sticks. This makes them a great choice for individuals looking to enjoy a tasty seafood meal without the guilt.

In addition to being lower in fat, Gorton's Smart & Crunchy Fish Sticks are also a good source of protein , making them a nutritious addition to any meal. Whether you enjoy them as a quick and easy snack, a side dish, or as part of a main course, these fish sticks provide a convenient and flavorful way to incorporate seafood into your diet.

Gorton's Seafood is known for its commitment to quality and taste. They strive to provide delicious seafood options that are easy to prepare and enjoyable for the whole family. With Gorton's Smart & Crunchy Fish Sticks , they have successfully created a healthier twist on a classic favorite, offering a satisfying crunch and great taste without sacrificing nutritional value.

If you're looking for a convenient and tasty seafood option, Gorton's Smart & Crunchy Fish Sticks could be a fantastic choice. They offer a healthier alternative to traditional fried fish sticks, without compromising on flavor. So, whether you're a seafood lover looking for a lighter option or simply want to try something new, Gorton's Smart & Crunchy Fish Sticks are definitely worth a try.

Frequently Asked Questions about gorton's smart & crunchy fish sticks

INGREDIENTS: Alaska Pollock fillets, breadcrumb coating, vegetable oil. Wheat flour, water, yellow corn flour, sugar, salt, onion powder, whey, yeast, baking powder (baking soda, sodium aluminum phosphate, cream of tartar), natural flavor. Canola and/or soybean oil.

Fish fingers (British English) or fish sticks (American English) are a processed food made using a whitefish, such as cod, hake, haddock, shark, or pollock, which has been battered or breaded. They are commonly available in the frozen food section of supermarkets.

In 1953, the company was the first to introduce a frozen ready-to-cook fish stick, which won the Parents magazine Seal of Approval. In 1957, Gorton-Pew Fisheries name was changed to Gorton's of Gloucester; in 1965, it became The Gorton Corporation, and it is now known as Gorton's.

BORN AND RAISED IN GLOUCESTER, MA Our tale begins in Gloucester – America's oldest seaport and the birthplace of the US fishing industry. Gorton's was founded here in 1849, and we've been proud to call it our home ever since.

Ingredients for Fish Sticks

  • White Fish: You'll want to use a mild white fish to make fish sticks, like cod, flounder, tilapia, or grouper.
  • Flour, Eggs, Breadcrumbs: The crispy breadcrumb coating is made with just a few simple ingredients: flour, eggs, and Panko breadcrumbs (plus a little seasoning).

Historically, multiple types of white fish have been used for fish sticks, but today, the primary fish-stick fish is Alaska pollock (Theragra chalcogramma). They are also the go-to fish for many fast-food fish sandwiches, and the mild-tasting fish is regularly used in imitation crab.

Since they were introduced in 1953, fish sticks have become an unlikely staple. Today, Americans eat 55m pounds of them per year - and during the pandemic, consumption has been on the rise.

Historically, multiple types of white fish have been used for fish sticks, but today, the primary fish-stick fish is Alaska pollock (Theragra chalcogramma). They are also the go-to fish for many fast-food fish sandwiches, and the mild-tasting fish is regularly used in imitation crab.

Most of our seafood products are wild-caught species, caught primarily in the Bering Sea, the Barents Sea, the North Pacific Ocean, and the Atlantic Ocean. We also procure farm-raised aquaculture seafood including tilapia and shrimp, from various countries, including Ecuador, China, Indonesia, Vietnam, and India.

Fish sticks are the American cousins of British fish & chips: they may seem to speak the same language of white fish meat enclosed in a fried batter exterior, but American fish sticks tend to be smaller, and sometimes are even made out of a fish paste and then molded into their distinctive rectangular shape.

Alaska Pollock High quality, sustainably WILD-CAUGHT Alaska Pollock. Flash-frozen at the peak of freshness to lock in full flavor & nutrition. 100% WHOLE FILLET FISH with: no fillers, no preservatives, no artificial colors or flavors, no hydrogenated oils, and no antibiotics.

Historically, multiple types of white fish have been used for fish sticks, but today, the primary fish-stick fish is Alaska pollock (Theragra chalcogramma). They are also the go-to fish for many fast-food fish sandwiches, and the mild-tasting fish is regularly used in imitation crab.

TV spots

TV commercials Gorton's Smart & Crunchy Fish Sticks

Gorton's Smart & Crunchy Fish Sticks TV Spot, 'What Kids Will Love'
Gorton's Smart and Crunchy Fish Fillets TV Spot, 'Next Generation'
Advertisers

Advertisers of commercials featuring Gorton's Smart & Crunchy Fish Sticks

Gorton's Smart & Crunchy Fish Sticks commercials
Gorton's

Gorton's, known for its iconic yellow and blue packaging, is an esteemed American seafood company that has been delighting taste buds for over 160 years. Founded in 1849 in Gloucester, Massachusetts,...

Agenices

Agencies worked with Gorton's Smart & Crunchy Fish Sticks

Gorton's Smart & Crunchy Fish Sticks commercials
Connelly Partners
Collaborated with Gorton's Smart & Crunchy Fish Sticks
Gorton's Smart & Crunchy Fish Sticks commercials
TargetCast tcm
Collaborated with Gorton's Smart & Crunchy Fish Sticks
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