Snickers is the most popular candy bar in the whole world and there's no surprise why. The delicious treat is jam packed with delicious roasted peanuts, sweet gooey caramel, and a crispy nougat, all coated with sweet, decadent milk chocolate.

It's named after the Mars first family horse. Mar's wife Ethel had an affinity for one specific horse named Snickers. When he passed away before the release of a new candy bar (hint, hint), Frank decided to name it after the horse, hence the name, Snickers.

Concurrent to becoming candy moguls, Fred and Ethel Mars owned a Tennessee farm, named the Milky Way Farm, that bred racehorses. Some of these horses became regular sweepstakes winners; Ethel's favorite was named Snickers. Alas, the horse died just two months before the couple released their new candy bar.

Snickers is marketed as an effective method of satisfying hunger, which makes it a Hero brand. Its bold and humorous tone of voice adds the elements of the Jester archetype to its brand equity. “You're not you when you're hungry.

That is pretty much the right answer to why any best selling item is best selling. If you're looking for scientific reasons then I would way that peanuts, caramel, and chocolate are a winning combination when it comes to taste as well as when it comes to perception of hunger busting. You have carbs, fats, and protein.

Hunger is an emotion people could easily relate to no matter where they belonged. Any abnormal behaviour would mean that something is wrong and what's a better reason than the hunger for selling a nut-filled chocolate bar. In this way, MARS found a way to penetrate the global market and attract more buyers.

Snickers is an American chocolate bar created in 1930 and named after the favourite horse of the Mars family – Marathon. Until 19 July 1990 the Snickers bar was the name given to the nutty chocolate bar in the rest of the world but in the UK it remained known as the Marathon.

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

Almost the entire country west of the Mississippi River (and a few east of it) are huge Snickers-heads. However, most of the Northeast prefers the peanut butter chocolatey goodness of a Reese's Peanut Butter Cup, including all of New England.

A unique selling point of snickers is that their chocolate contains nuts, this is great because nuts are a good source of protein and this is healthier than most chocolates that are completely chocolate or filled with nugget and other unhealthy things.

If you are constantly craving sweets to supply a much needed energy rush, you might have more than just a sweet tooth: your brain is telling you that it is low on the chemical dopamine. Dopamine is your brain's natural power source which keeps you mentally and physically energized throughout the day.

The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 48.06 million Americans consumed Snickers (Chocolate) in 2020.