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What the Miller Lite TV commercial - La Grúa Con Danny Trejo is about.

Miller Lite's TV Spot titled 'La Grúa' Con Danny Trejo is a humorous advertisement that features the popular actor Danny Trejo in a comical role. The commercial opens with Danny Trejo playing a crane operator who is operating one of those huge mechanical cranes that are used to lift large items.

As he moves the crane through the city, he spots a man carrying a six-pack of Miller Lite beer. Danny then points the crane's hook to the man and starts pulling him towards him. The man was confused and startled at first, but then he realizes that he is right in front of Danny Trejo, who is beckoning him to come up.

The man climbs up the crane, and Danny Trejo, with his usual gravelly voice, offers him a Miller Lite beer. They both crack open their beers, and the crane operator offers the man a toast to the best tasting domestic light beer. Then, Danny Trejo notices that there is a woman on a nearby rooftop, who is also holding a six-pack of Miller Lite.

Danny Trejo then proceeds to use the crane hook to lift the woman up to their level, and they all proceed to enjoy an enjoyable afternoon with their Miller Lite beers, high up above the city skyline.

The commercial succeeds in capturing the essence of Miller Lite's brand and appeal to its target market of people who enjoy a good beer and have a taste for humor. It also showcases the brand as a beer that can be enjoyed with friends in unique, fun, and unexpected places.

Miller Lite TV commercial - La Grúa Con Danny Trejo produced for Miller Lite was first shown on television on October 25, 2013.

Frequently Asked Questions about miller lite tv spot, 'la grúa' con danny trejo

From raising funds for local LGBTQ+ and HIV/AIDS nonprofits, to supporting the Equality Act and partnering with the Matthew Shepard Foundation to help prevent hate crimes against LGBTQ+ individuals, Miller Lite has always strived to be the best ally we can be.

American The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex.

Miller Lite Beer is the original light lager beer. Smooth, light and refreshing, this American-style pilsner beer has 4.2% ABV.

The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex.

Its regional headquarters is located in Milwaukee, Wisconsin and the company has brewing facilities in Albany, Georgia; Chippewa Falls, Wisconsin; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin; and Trenton, Ohio.

Miller High Life: A pilsner-style beer introduced in 1903, High Life is Miller Brewing's oldest brand and is 4.6% abv. It is noted for its high level of carbonation, like champagne, leading to its longtime slogan "The Champagne of Beers". It was one of the premier high-end beers in the US for many years.

Miller High Life is an American-style Lager. Balanced, approachable and refreshing, it's known for its perfect storm of tiny bubbles. For more than 100 years, Miller High Life has been known as the Champagne of Beers, and it's been served in the same iconic bottle since 1903.

In 2002, South African Breweries bought Miller from Philip Morris for $3.6 billion worth of stock and $2 billion in debt to form SABMiller, with Philip Morris retaining a 36% ownership share and 24.99% voting rights.

Molson Coors Beverage Co Beer brand Miller Lite is owned by Molson Coors Beverage Co, not Anheuser-Busch InBev. Posts online sharing a Miller Lite campaign video from March falsely claim the brand is owned by AB InBev.

light lager beer Miller Lite Beer is the original light lager beer. Smooth, light and refreshing, this American-style pilsner beer has 4.2% ABV. This light beer has a hop-forward flavor, solid malt character, and a clean finish. Miller Lite lager beer is brewed with pure water, barley malt, and Galena and Saaz hops.

Miller Lite Beer is the original light lager beer. With a smooth, light and refreshing taste, this American-style pilsner beer has 4.2% ABV. Brewed for more taste, this light beer has a light to medium body with a hop-forward flavor, solid malt character, and a clean finish.

light lager beer Miller Lite Beer is the original light lager beer. Smooth, light and refreshing, this American-style pilsner beer has 4.2% ABV. This light beer has a hop-forward flavor, solid malt character, and a clean finish. Miller Lite lager beer is brewed with pure water, barley malt, and Galena and Saaz hops.

Videos

Watch Miller Lite TV Commercial, 'La Grúa' Con Danny Trejo

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Actors

Actors who starred in Miller Lite TV Spot, 'La Grúa' Con Danny Trejo

Anthony Mendez photo
Christian Monzon photo
Danny Trejo photo
Marilia Moreno photo
Robert A Brown photo
Stefania Spampinato photo
Advertisers

Advertisers of the Miller Lite TV Spot, 'La Grúa' Con Danny Trejo

Miller Lite TV commercial - La Grúa Con Danny Trejo
Miller Lite

Miller Lite is a popular beer brand produced by the MillerCoors company, which was formed by the merger of Miller Brewing Company and Coors Brewing Company in 2008. Miller Lite was first introduced in...

Agenices

Agenices of the Miller Lite TV Spot, 'La Grúa' Con Danny Trejo

Miller Lite TV commercial - La Grúa Con Danny Trejo
Casanova//McCann

Casanova//McCann is a widely recognized marketing and advertising agency that has been in the industry for over 30 years. The company was established in 1994 by Marinela and Ingrid Casanova, and since...

Miller Lite TV commercial - La Grúa Con Danny Trejo
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

Miller Lite TV commercial - La Grúa Con Danny Trejo
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Miller Lite TV commercial - La Grúa Con Danny Trejo
WPP

WPP is a multinational advertising and marketing services company that is headquartered in London, England. The company was founded in 1971 and has grown to become a worldwide leader in advertising an...

Products

Products Advertised

Miller Lite
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