What the Pearle Vision TV commercial - Letter to Mom: Cover Your Cost is about.

The Pearle Vision TV spot, 'Letter to Mom: Cover Your Cost', is a heartwarming commercial that tells the story of a young girl who wants her mother to be able to see clearly. The commercial begins with a young girl sitting down to write a letter to her mom, expressing her concern that her mother is struggling to see. The girl explains that she has noticed her mother squinting and struggling with everyday activities such as reading and driving. She goes on to say that she wants her mother to be able to see everything clearly, from the leaves on the trees to her daughter's smiling face.

The young girl's letter tugs at the heartstrings of viewers as she describes the impact that her mother's vision struggles have on their relationship. She talks about missed moments and experiences that they could have shared if only her mother could see more clearly.

The commercial then shows the solution that the young girl has come up with - she has done her research and discovered Pearle Vision's 'Cover Your Cost' program. This program helps people who are without vision insurance to get the glasses or contacts they need by covering the cost of their eye exam, frames, and lenses up to a certain amount.

The commercial ends on an emotional note, with the young girl presenting her mother with a gift of Pearle Vision glasses. The mother's joy and gratitude are evident as she puts on her new glasses and sees the world clearly for the first time in a long time.

Overall, the Pearle Vision TV spot, 'Letter to Mom: Cover Your Cost', is a touching and effective commercial that highlights the importance of clear vision and the role that Pearle Vision can play in helping people see more clearly.

Pearle Vision TV commercial - Letter to Mom: Cover Your Cost produced for Pearle Vision was first shown on television on January 24, 2021.